At Appian, our marketers have the opportunity to tell stories of impact & innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies & consumers? At Appian, its more than an empty promise. Its what we do.

Appian is actively seeking a seasoned & passionate Industry Strategy Lead to drive go-to-market efforts for our Global Public Sector business. The ideal candidate will have in-depth experience with our key Public Sector market segmentsincluding Defense, Federal Civilian, & State & Local Governmentand a strong understanding of Appians technology ecosystem, including business process automation, low-code application development, & case management. 

This role will be located at Appian Headquarters in McLean, VA. 

To be successful in this role, you need:

• An in-depth understanding of Public Sector buyers & their needs, & the ability to conduct systematic market research to craft & evolve Appians differentiated value proposition for government organizations.

• The ability to produce creative, memorable, high-impact positioning, messaging, & content in support of go-to-market initiatives & product launches. 

• A strong technical & sales orientation, & the ability to connect with & relate to both Product Management & Sales to act as the bridge between the two

• The ability to collaborate across go-to-market functionsSales, Marketing, Product Management, & Customer Successand act as the central point of contact to drive stakeholder buy-in & ensure the success of all go-to-market efforts for Public Sector; experience leading multi-disciplinary go-to-market teams. 

• Excellent presentation skills & stage presence to capture the imagination of internal & external audiences through public speaking engagements.

Some of the tools & resources we will equip you with include:

• Well immerse you into our community rooted in respect starting on day one. Our community is strong & growing! Our affinity groups are a great place to start connecting with peers from all across the globe.

• Appian offers a wide variety of growth & development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning & Udemy courses, Presentation Skills training, & tuition reimbursement for those seeking to further their education.

Basic qualifications: 

• BA/BS degree or equivalent in a relevant discipline

• 10+ years of B2G/B2B enterprise software/implementation experience in the Public Sector, esp. U.S. federal agencies

• Experience in business process management (BPM), robotic process automation (RPA), artificial intelligence (AI), case management, Platform-as-a-Service (PaaS), preferred

About Appian:

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation & value. Today, we help businesses build apps & workflows rapidly, with a low-code automation platform. 

Appian was founded on the belief that talented & passionate people, given the power & autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile & collaborative work environment where employees feel challenged, & all voices are heard. We value & encourage cross-departmental collaboration, & actively seek opportunities to better ourselves & others. Creating impact to us means that when we deliver results, were focused on lasting positive change. 

Join us.