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AlphaSense // AI-powered business insights platform
Marketing, Full Time    New York City/Remote    Posted: Thursday, February 11, 2021
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Location: New York, NY/Remote 

Reports to: Director, Demand Generation

About AlphaSense: 

AlphaSense is a search engine for market intelligence that transforms how decisions are made by the worlds leading corporations & financial institutions. Leveraging AI & NLP technology, AlphaSense enables knowledge professionals to extract insights in seconds from thousands of disparate data sources, including company filings, event transcripts, news & trade journals, & equity research. Founded in 2011 & backed by investors including Innovation Endeavors & Soros Fund Management, AlphaSense is on a mission to empower organizations to make data-driven decisions with confidence.

About the Team:

AlphaSense Marketing is a revenue & pipeline focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, & events. At our core, were here to support AlphaSenses growth, which we do by contributing to pipeline & revenue; developing a brand thats widely known to the markets we serve; & encouraging user engagement both within our product & with our brand.  

About the Role: 

We firmly believe that for AlphaSense to grow, we need a world-class marketing operations team to help us scale, build awe-inspiring campaigns, & drive significant revenue growth through marketing. We will settle for nothing less. In this role, youll own the data, technology & processes that fuel revenue growth, in close partnership with Demand Generation & Sales Operations teams.

If operational excellence is your happy place, this is the right role for you.

Role Responsibilities: 

  • Oversee the day-to-day management of marketing operations foundation within Marketo as well as other core marketing technologies.
  • Partner with demand generation counterparts to enhance campaign execution, audience targeting, & lead-to-revenue model.
  • Data normalization & enrichment with Marketo & Salesforce.
  • Partner with the Director of Marketing Operations in creating & executing the vision for data architecture, scalable processes & programs, as well as reporting for marketing attribution & ROI.
  • Meet regularly with Demand Generation & Sales Operations to monitor & optimize lead quality through the funnel.
  • Create & maintain documentation of data management, segmentation & marketing operations processes.
  • Collaborate on integration initiatives in support of targeting, segmentation, & personalization capabilities.

Candidate Requirements:

  • 4+ years of experience working in marketing operations using a marketing automation platform (preferably Marketo) & Salesforce CRM.
  • Experience architecting nurture flows, scoring models, lifecycle models, & analytics reports.
  • Strong integration skills as we continue to build out the marketing technology stack with Marketo at the center.
  • Passion for creating a complete, bespoke marketing operations model that drives revenue growth.
  • Must possess exceptional problem solving, analytical & research skills.
  • Data-driven approach to marketing & ability to translate reports into actionable insights for the demand generation team.
  • Ability & willingness to flex between strategy & execution
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