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JackPocket // lottery tickets app
Marketing, Full Time    Remote, New York City or Santa Barbara, CA    Posted: Saturday, April 10, 2021
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Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, & more, via their smartphones. We're creating a more convenient, fun, & responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking a Senior Marketing Analyst to join our Analytics team. Reporting to the Director of Analytics, you will partner with growth & retention marketers to provide data-driven intelligence that results in efficient & accurate decision making. You will have exposure to the full data analytics stack from defining raw data & data pipelines to developing the data model in our reporting layer & building dynamic dashboards. 


  • Create, maintain, & develop reports/dashboards for the marketing team
  • Perform deep-dive analysis on trends in unit economics, retention, & monetization
  • Evaluate campaign performance across multiple media sources & customer communications
  • Develop data pipelines & data models to support marketing needs
  • Define approaches to customer segmentation, LTV projections, & attribution
  • Mine data for actionable insights
  • Present findings & recommendations in a clear & concise manner
  • Work with external partners to deliver or ingest data
  • Ensure data integrity at all times


  • Bachelors Degree or equivalent
  • 4+ years of experience in an analytics role, primarily supporting marketing or embedded within the team 
  • Highly proficient in SQL with a natural inclination for rigorous self-QA
  • Expert level proficiency with Excel/Google Sheets & BI/data visualization tools
  • Knowledge of data pipelines & ETL
  • Deep understanding of mobile attribution, cohort analysis, LTV modeling, & segmentation
  • Proven track record taking ownership of analytics projects in a fast-paced environment
  • Self-starter who can collaborate across functions successfully 
  • Excellent communication skills in both written & verbal form; intellectually curious, driven, & a creative problem-solver

Preferred Qualifications

  • Looker experience (both development of LookML & creation of dashboards)
  • Google Cloud experience (BigQuery, Google Cloud Storage)
  • Experience working with data from an MMP such as Appsflyer
  • Experience in a start-up environment
  • Working knowledge of statistical techniques (regression, k-means clustering, PCA)

Why Jackpocket?

  • Medical insurance covered up to 100% by Jackpocket
  • Dental & vision insurance
  • 401(k) matching
  • Stock options
  • Commuter benefits & Citi Bike membership
  • Discounted gym membership
  • Catered meals & stocked kitchen
  • Flexible working hours
  • Autonomy & upward mobility

This is a full-time exempt position & is not eligible for overtime under FLSA requirements. We are an equal opportunity employer & all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Jackpocket is committed to providing access, equal opportunity, & reasonable accommodation for individuals with disabilities in employment, its services, programs, & activities. To request a reasonable accommodation, contact

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