We are Ro, a mission-driven healthcare technology company reinventing the way the healthcare system works. The Offline Media Manager will be responsible for guiding strategy & execution across offline channels for Ro's consumer brands (Roman, Rory, Zero).
You will be responsible for strategic planning & day-to-day execution of Ro's efforts on television, OTT/streaming, out of home & other offline campaigns. You will also be a key stakeholder in working with both internal resources as well as external relationships & agency partners to scale our current offline efforts while adhering to performance targets.
You're a hard working, passionate, detail oriented, creative, results-driven marketer looking for an opportunity with lots of upside. In addition to campaign optimization, you'll help drive the roadmap of future creative on offline channels in conjunction with our marketing & design teams, with an eye towards how that creative can be set up to drive performance. You'll be able to provide consistent reporting on testing & optimization wins that can improve our performance, & will be the go-to internal expert on the channels that you oversee.