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CLEAR is a cutting edge biometric tech company bringing future of travel to passengers.
Marketing, Full Time    New York City, United States    Posted: Thursday, March 07, 2019
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CLEAR transforms what is uniquely you your fingerprints, your face, your eyes into a secure, biometric key to frictionless experiences. We are creating a world where travel is effortless, where accessing your office building is as simple as walking in, & where shopping is as easy as walking in & out of a storewithout ever once showing an ID or credit card. CLEAR currently powers secure, frictionless customer experiences in nearly 40 U.S. airports & venues. With over 3 million members so far, CLEAR is the identity platform of the future, today.

The Marketing Director - Website will own one of CLEARs most important acquisition & customer experience channels, its website. In this role, you will lead the website strategy, design, content management, & analytics. You will leverage your project management, communication & analytical skills to drive acquisition, conversion & revenue via our website. You will work with key cross-functional partners, including UX, design, marketing, & web development teams to optimize the prospect, member & partner experience on our website. You will also be a key member in building out CLEARs mobile app strategy.

What You Will Do:

  • Collaborate with key stakeholders across the organization to build & own the website strategy & roadmap
  • Work across digital, design, & development teams to build webpages & own performance goals across the website
  • Drive strategy, management & execution of web conversion optimization efforts from conception to completion
  • Understand latest modern web design trends, what makes other websites great, & how to execute compelling visual user experiences
  • Measure, evaluate & report on all aspects of web performance
  • Forecast & manage acquisition & revenue targets
  • Create a testing framework & cadence to ensure continued high-quality web best practices are met
  • Recommend, implement, & optimize testing & web optimization tools & technologies

Who You Are:

  • 8+ years of relevant experience in website marketing/product management with a track record of delivering measurable results; subscription or technology experience a plus
  • Strong strategic & analytical skills managing site projects from business requirements to testing, rollout & reporting.
  • Strong project management skills to manage a wide range of programs & thrive in a fast-paced & demanding environment, proactively setting the business direction & managing daily deliverables
  • Excellent spoken & written skills in English, outstanding verbal & oral presentation skills.
  • Well-organized, detail & solutions oriented; ability to work in a fast paced environment
  • Knowledge of Salesforce, Google Analytics, Prismic, Heap, & Braze a plus
  • Bachelor's Degree
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