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Conductor
content marketing platform
 
Marketing, Full Time    New York, New York    Posted: Tuesday, June 11, 2019
 
   
 
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JOB DETAILS
 

As the Head of Organic Marketing, you will own organic search as a channel to drive world class customer-first experiences on wework.com. This includes the creation, implementation & measurement of a global organic search strategy that is then implemented by regional SEO Strategists. This position requires strategic expertise, management experience, & operational superpowers to continue to grow a critical channel for digital marketing.

A day in the life

  • Own the organic search channel, including responsibility for global strategy, performance, & reporting related to traffic, lead, & sales goals for wework.com
  • Work cross-functionally to drive website-related projects to successful outcomes; partners include performance media, product marketing, marketing operations, product, technology, & design
  • Directly manage team responsible for APAC SEO & for technical SEO
  • Analyze, prioritize, & execute recommendations from SEO Strategists working in regions around the world
  • Evangelize search as a channel, educating team members & looking for opportunities to drive alignment across the department
  • Work closely with paid media teams to find opportunities for strategic optimization & lead generation tactics
  • Inspire innovation, action, & accountability on your team & in the department; empower others for success in their roles to meet channel goals
  • Drive experimentation in new technology & testing across team

Were excited about you if you have

  • 10-14 years experience in digital & organic search, managing large enterprise websites at agencies or in-house
  • Exceptional analytics & problem-solving skills, with experience developing data-informed strategies to drive business results & efficiencies
  • Inspiring & authoritative communication skills, with the ability to engage & influence senior management
  • Deep understanding of organic search & the digital marketing space
  • Experience with B2C & B2B companies
 
 
 
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