As the Senior Associate for Growth Marketing you will be responsible for assisting in identifying & scaling cost-effective customer acquisition campaigns across all paid social channels. Reporting to our Chief Marketing Officer, you will help develop & execute the strategic plan, use analytics to inform decisions & drive execution to optimize a significant marketing budget against company goals.

You will

• Plan, design, & execute various paid social (Facebook, Snapchat, Pinterest, etc.) campaigns from execution to completion.
• Will go beyond Paid Social to research & test new tactics, strategies & channels in search for the next frontiers of growth
• Optimize campaign performance toward acquisition, activation, retention, & reactivation goals.
• Analyze & report on campaign KPIs to key stakeholders.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM,  etc.(targeting, optimization, creative direction, etc.)
• Develop creative & new ways to market our products through emerging social advertising channels.

You are...

• Obsessed with growth while not being afraid to get your hands dirty 
• Persistent & have bias-to-action with a track record of performance. Interest in other growth/performance marketing channels is a plus
• A natural hustler with a contagious can-do attitude who thrives in fast-paced environments
• Responsible & love owning projects from start to finish
• A great communicator & truly are a team player
• Proactive & enjoy coming up with new ideas & can explain your rationale
• Strong analytical skills; able to use data to optimize day-to-day performance & run split testing campaigns.

At a minimum, you have...

• A bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• 3+ years of experience directly managing paid social campaigns at $1M+ annual budget client or agency side
• Expert knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup & troubleshooting. 
• Solid understanding of testing approaches including A/B tests as well as incrementality tests
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Experience working with FMPs such as Smartly, Kenshoo, 4C, etc is a plus.