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Rent The Runway // designer dresses & accessories rental
 
Marketing, Full Time    New York City (Rent the Runway HQ)    Posted: Wednesday, November 18, 2020
 
   
 
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JOB DETAILS
 

About Rent the Runway:

Rent the Runway is transforming the way modern women get dressed & disrupting the $2.4 trillion global fashion industry by enabling women to rent, versus buy, clothing. Founded in 2009 with a vision to build the worlds first living closet, RTR believes that women everywhere will soon have a subscription to fashion. Rent the Runway has pioneered a new industry by transforming the traditional model of clothing consumption, making apparel rental an indispensable utility while also powering women to feel their best every day. RTR offers apparel, accessories & home decor from over 700 designer partners & has built in-house proprietary technology & a one-of-a-kind reverse logistics operation. Under CEO & Co-Founder Jennifer Hymans leadership, Rent the Runway has been named to CNBCs Disruptor 50 five times in ten years, & has been placed on Fast Companys Most Innovative Companies list multiple times.

About the Job:

Rent the Runway is looking for a dynamic, experienced, & self-motivated strategic communicator to manage public relations on behalf of the circular economy pioneer. As Senior Manager, PR & comms, you will be responsible for continuing to grow RTRs brand awareness & reputation among consumer, fashion, business, & technology media. 

You will partner with the Senior Director of Communications on the development of cross-functional communications strategies that garner earned media coverage, generate widespread consumer awareness, amplify RTRs disruptor narrative & mitigate crises.  You will manage brand-building activities including (but not limited to) media strategy development, editorial placement, relationship building with media, thought leadership activities, influencer relations, high profile events & product launches. You will also work cross functionally within the RTR Marketing organization to further inform the brands identity, overarching corporate narrative & partnership strategies. 

You will have demonstrated success & expertise in disruptive & innovative consumer-focused technology, sustainable fashion, and/or lifestyle categories. This is a hands-on role where excellent organizational & time management skills are as essential as experience & network.

 

What Youll Do:

  • Develop & collaborate on public relations strategy to grow the Rent the Runway brand awareness among consumers & media. 
  • Create innovative PR strategies & campaigns that touch all types of media consumer, fashion, technology & business press. 
  • Partner with all cross-functional departments (Fashion, Product & Technology, Brand Marketing) to develop PR plans in support of key company priorities. 
    • This could include: new designer launches, product launches, key occasions/holidays, 
  • Understand key business priorities & metrics in order to identify technology & business stories, & where to leverage RTR co-founder & CEO Jennifer Hyman                   
  • Lead development of all RTR spokespeople, to position as experts in the e-commerce & fashion industries evaluating all media opportunities, press appearances, speaking engagements, etc.
  • Develop & implement key celebrity seeding & stylist seeding programs. 
  • Lead press-worthy consumer facing events to re-iterate brand positioning in eyes of media, including key industry events/activations. 
  • Liaise with key media contacts (broadcast producers, fashion editors, online outlets, & fashion correspondents) to secure key media placements.

About You:

  • You have a BA or BS with a minimum of 6+ years experience in a public relations role (either in-house or at an agency). 
  • You have demonstrated success & expertise in disruptive & innovative consumer-focused technology, sustainable fashion, and/or lifestyle categories.
  • You have strong media relationships with a proven track record of securing feature stories across all forms of media. 
  • You have strong time & project management skills with the ability to handle multiple & changing priorities. 
  • You are an aggressive & results-oriented media pitcher. 
  • You have excellent communication & presentation skills. 
  • You pay close attention to detail. 
  • You thrive in a fast-paced environment. 
  • You are a self-starter with the ability to work independently on projects from start to finish, while also being an excellent collaborator.

Benefits:

At Rent the Runway, were committed to the happiness & wellbeing of our employees, & aim to create a workplace that fosters both personal & professional growth. Our inclusive benefits include, but are not limited to:

  • Generous Paid Time Off including vacation, paid bereavement, & family sick leave - every employee needs time to take care of themselves & their family.
  • Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention.
  • Paid Sabbatical after 5 years of continuous service - Unplug, recharge, & have some fun!
  • Exclusive employee subscription & rental discounts -  to ensure you experience the magic of renting the runway (and give us valued feedback!).
  • Comprehensive health, vision, dental, FSA & dependent care from day 1 of employment - Your health comes first & weve got you covered.
  • Industry leading 401k match - an investment in your future.
  • Company wide events & outings - our team spirit is no joke - we know how to have fun!

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 & over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing & characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law.




 
 
 
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