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Vayner Media // social-first digital shop
Media, Full Time    Singapore    Posted: Monday, August 01, 2022
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Whats up? Were VaynerMedia! We are a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results. The independently-owned agency was founded in 2009 & has offices in New York, Los Angeles, London, Singapore, Australia, Thailand, Japan & Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies.

Culture is our key & Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative & strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in & day out, we propel some of the biggest brands in the world to the intersection of attention & culture. In APAC, we are proudly +250, servicing a diverse client all around the region.

Who are you?

Were looking for a Singapore-based Associate Media Director to lead this work, by providing insights-driven media & measurement strategies, strengthening client & partner agency relationships, collaborating with cross-departmental teams, while growing & mentoring the founding team at Vayner Singapore!

The Associate Media Director is chiefly responsible for managing a team inside our Paid Media Department made up of Analysts, Senior Analysts & Managers. You will be tasked with becoming a trusted, respected leader within the organization & relied upon for high-level operations management, innovation, client/partner relationships, & general media executional excellence.

A proven track record of large scale media buying proficiency across several biddable platforms is a must, with particular depth in all or a majority of the following: Facebook/Instagram, Google (Search, YouTube, DV360), Programmatic Display/OLV, Publisher Direct. Experience in offline media (TV, Print, Radio, OOH) is also required; with experience in planning & managing both campaigns & always-on initiatives for major regional & global brands. Fluency with analytics, attribution & measurement systems is needed; & expertise is a major plus (including but not limited to GA360, Adobe, MOAT/IAS/DoubleVerify, Nielsen/Millward Brown/Oracle, Neustar/Visual IQ/Convertro, etc.).

You will report into our Head of Media & will work on a cohesive team consisting of buying, planning & analytics professionals working across several APAC-based clients.


  • Ensures media plans are of the highest standard, assist in presentation material creation, & provide strategic guidance on reporting calls with clients
  • Oversees a team of media analysts focused on 3 - 5+ clients, providing leadership, mentorship, vision, & technical expertise, working in conjunction with HR & other teams to foster team career growth & a positive work environment
  • Embodies a true leadership mentality & willing to devote days to making your team successful, working for them, not above them
  • Updates performance benchmarks & share digital platform updates, both internally & externally with client partners
  • Manages negotiations for high value and/or complex packages
  • Leads cross-LoB buying deliverables
  • Develops & deliver senior-level, sophisticated media investment strategies to clients, derived from industry insights & best-in-class expertise & thought leadership
  • Collaborates across disciplines, specifically planning & analytics, to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
  • Provides actualized spends for client invoicing across clients & stakeholder spend trackers
  • Navigates a portfolio of brands within a larger conglomerate or business group & gain a deep understanding of their unique company architectures to ultimately build the strongest holistic relationship possible
  • Works to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence
  • Continuously strives for improvement across all team processes to streamline workflow & benefit the larger team
  • Leads client communication around scope agreements, finance & billing, working closely with FinOps to keep a handle on monthly billing & incoming revenue
  • Proactively identify the needs of our clients businesses to sell-through incremental campaign opportunities to clients (cross-disciplines at times where needed), to help deliver best in class work that helps to grow their business 


  • You have experience working in the advertising media landscape in the APAC region
  • Strong knowledge of all aspects of digital & offline media, running from: Programmatic, Mobile, Search, Social to TV, radio, OOH, etc.
  • You have a minimum of 5+ years of industry experience with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
  • You have a good network of media & marketing professionals in the APAC region, including major publishers, brands.
  • You have advanced written, presentation & general communication skills.
  • Youve experienced dealing with non-core buying teams, specifically media & communications planning, analytics, traditional media buying, & others.
  • You have proven output rooted in highly strategic thinking that leveraged unique insights to drive disproportionate success.
  • You have examples of leaning into new/emerging platform opportunities to drive media innovation.
  • Youve experienced leading & managing teams of at least 6-8 individuals (cross-disciplinary a plus)
  • You have an infectious smile, an upbeat demeanor, & warm personality that contributes to an already strong company culture
  • You are comfortable with a fast-paced environment; & working as an integrated team (across creative, media, & strategy)
  • Professional English skills required, & additional language proficiencies are a huge plus!

What you should know about VaynerMedia

Think lab & not agency. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. Were willing to break rules, try new things, & test hypotheses if it means better understanding our craft. Its fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, & the opportunity to collaborate with the talented & enthusiastic crew, work with big brands excites you, as it does us. We cant wait to meet you.

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