Acquia empowers the worlds most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, & IT operations teams at thousands of global organizations to rapidly compose & deploy digital products & services that engage customers, enhance conversions, & help businesses stand out.

Headquartered in the U.S., Acquia is a Great Place to Work-CertifiedTM company in the U.K., is listed as one of the worlds top software companies by The Software Report, & is positioned as a market leader by the analyst community.. We are Acquia. We are building for the future & we want you to be a part of it!

Career Exploration at Acquia 

Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, & educational interview experience that cultivates exploration into career opportunities at Acquia

You will discover the opportunity to grow your career here & learn from a global team that empowers you to exceed boundaries & achieve the extraordinary

Summary:

The Senior Product Marketing Manager, Optimization manages the product marketing programs for the Optimization & Insights products. You will report directly to the Director, Product Marketing & work collaboratively with the product management team, marketing communications & the performance marketing team to ensure the most effective plan to grow revenue for the company.  

Key responsibilities include:

• Developing go-to-market (GTM) strategies for the product families youre aligned to. This includes collaborating with the Global Marketing & Product Team on:
• Identifying the market opportunity & target buyer personas
• Defining the routes to market
• Developing GTM plans & messaging/positioning
• Validating the approach
• Working with a cross-functional team to implement the plan
• Driving sales pipeline
• Tracking & monitoring the success of the plan & revenue for the product
• Working with the marketing team to develop thought leadership & demand generation content, including website content, videos, interactive content, ebooks, & more
• Working with the analyst & media relations team to gain valuable insights & advance Acquia product coverage in the relevant categories
• Preparing & delivering presentations as a subject matter expert at live events & webinars 
• Working with the sales enablement team to develop sales content & ensure the field sales team is equipped to sell
• Working with the product team to feed field & analyst input back into the product  roadmap
• Working with the Account Management /Customer Success Management teams to ensure product retention & growth within the customer base
• Working with the relevant partners to maximize revenue potential
• Assisting the field in individual deals & sales strategy where appropriate
• Understanding the competitive landscape for a specific product category & how we position against a given set of competitors
• Drive cross sell of Optimization products in the installed customer base with supporting messaging & campaign strategy & deliverables.
• Drive Digital Experience Optimization new logos & expansion with the goal of increasing ARR

Requirements:

• Background in digital experience optimization space including strong understanding of the competitive landscape
• Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales & partner enablement, etc.)
• Proven impact on core business KPIs
• Proven success working with cross functional teams for strategic company initiatives
• Strong communication skills, including written & speaking

Acquia is an equal opportunity employer. We hire without regard to age, colour, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, or any other status protected by applicable law.