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Dig Inn is a restaurant inspired by seasons & act of cooking.
Design, Full Time    New York City    Posted: Friday, December 28, 2018
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About the role:

The Creative Director (Design) is responsible for ensuring that Dig Inns visual expression is cohesively & compellingly communicated across brand touchpoints as varied as packaging design, out-of-home campaigns, branded internal swag, & in-restaurant experiences. Sitting within the Marketing & Creative team, & collaborating closely with our Content Director & Head of Retail Experience, the Creative Director will help bring Dig Inns visual story to life.

You will:

  • Own the visual expression of the brand (graphics, typography, photography, & layouts) across all brand touch points:
    • Digital Advertising
    • Website
    • Mobile App
    • Physical Advertising
    • Menus
    • Restaurant signage
  • Partner with key leadership, business partners, teammates, & our branding agency to bring visual elements of the brand positioning to fruition; provide input to bring the creative vision into reality
  • Set the direction for all graphic design & photography
  • Work to develop & evolve our style guidelines for changing business needs, in line with overall brand aesthetic
  • Work with key partners to deploy creative & engaging marketing campaigns across communication channels
  • Work with marketing colleagues to test concepts & optimize creative to achieve both brand & performance goals
  • Provide guidance to our Social Media Coordinator on how to develop & curate content for our Instagram grid
  • Manage our Graphic Designer & freelance photographer
  • Grow a portfolio of creative partners (e.g., photographers, illustrators, artists) to collaborate with on various executions

You have:

  • About 5 years relevant experience as an art director, photographer, or designer
  • At least 2 years of management experience overseeing creative resources
  • Fluency with Adobe Creative Suite & Google Suite. Experience using video (Premiere Pro, After Effects) & design (Sketch) programs a plus
  • Demonstrated ability to bring a visual concept across multiple media to tell one cohesive brand story, with examples of how it manifests itself both digitally & physically
  • Strong organizational & project management skills
  • A test-and-learn mindset & a desire to leverage insights to improve your work
  • A nimble way of thinking, known developing concepts that are both innovative & in line with overall brand strategy
  • Consumer-facing brand experience - food or hospitality experience a plus
  • An openness to feedback & the flexibility to iterate on your strategies
  • Strong knowledge of & passion for the latest trends in food & Dig Inns mission
  • A willingness to roll up your sleeves & execute - everyone wears multiple hats at Dig Inn!

Work perks:Aside from your the standard job description fare (competitive salary, medical, dental, vision) we also offer:

  • Macbook + Phone reimbursement
  • Equinox gym membership plan, based on availability
  • Flexible vacation time
  • Commuter benefits
  • A (hypo-allergenic) dog friendly HQ (theyre amazing stress-relievers)
  • Complimentary Dig Inn lunch everyday

Dig Innis a farm-to-table food company with over 20 locations in New York & the Northeast, serving seasonal vegetables & culinary comfort food on an urban scale. The company is built on a culture of driven curiosity & ambitious innovation, finding & implementing new solutions to offering a simple, healthy, affordable meal. Our mission is to build a better food system (one vegetable at a time) that offers a better deal to customers, cooks, & farmers alike. Since getting started in 2011, we have focused on the essentials of our missionbuilding kitchens, training chefs, & developing one-on-one relationships with over 50 partner farms. The next few years will be a period of expansion, as we open in new cities & use the platform weve built for a better conversation around sourcing, cooking, & the business of food.And did we mention free Dig Inn for all employees? We strongly recommend the sweet potatoes.

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