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BlaBlaCar is marketplace connecting drivers w/ empty seats to passengers looking for a ride.
Marketing, Full Time       Posted: Monday, February 11, 2019
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  Company Description

BlaBlaCar is the world's leading long-distance carpooling platform - a global, trusted community of 70 million drivers & passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together & share the cost. With the recent integration of a coach network & a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient & user-friendly, wherever there's a road, there's a BlaBlaCar.

Job Description

Why join us?

BlaBlaCar is launching a new business line that is set to fuel tremendous growth for the company.
As Head of CRM you will have the unique opportunity to contribute to building a new bus vertical at BlaBlaCar.
The Head of CRM will lead the growing CRM team, currently composed of 5 CRM Managers. The team works across 8 countries & leverages a top of the art CRM & tracking stack to:

  • Engage with our community of members to strenghten members's brand loyalty

  • Increase the activity of existing members on the platform

  • Market new product features to our members

What you will directly contribute to:

  • Manage a team of talented CRM Managers

  • Own the BlaBlaCar CRM vision, roadmap, & performances

  • Conceive, implement & optimize our very first loyalty program

  • Contribute to the comprehensive marketing strategy globally & per country, in coordination with local marketing teams, brand team & paid channels team

  • Build, implement & optimize a tailored CRM strategy for countries, working hand in hand with the local marketing teams

  • Promote the new product features to ensure their adoption by our members


What you will need to be successful

  • 8+ years of professional experience, including 5+ yr in CRM

  • Prior experience in people management is a must

  • Prior experience in conceiving, testing, implementing & optimizing loyalty programs

  • Prior experience in leveraging vouchers & price discounts in CRM campaigns

  • Strong analytical skills

  • Be humble, structured, organized, motivated by innovation & a relentless doer

  • Enjoy working as a team-player & learning from others

  • Fluent in English

Additional Information

A few practical details about the role

  • Start: As soon as you are ready!

  • Location: Paris HQ

  • Contract: Permanent contract (CDI)

  • Compensation: Competitive package based on experience

What we offer all of our employees

  • A start-up spirit that fosters agility, teamwork & impact

  • Challenging career opportunities in a high-growth & fast-paced environment

  • An inspiring working environment including state-of-the-art office spaces

  • Free carpooling to live our value Be The Member”

  • Annual BlaBlaBreak which takes us all for an unforgettable weekend

  • Possibility to do a BlaBlaSwap once a year & go work from another BlaBlaOffice abroad

  • Bi-Weekly BlaBlaTalks when we learn from each other

  • Weekly Tech Demos

What is next

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) & answer our questions in English.

Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.

You can expect us to review your application within the following 3 weeks. If your application & profile fit our requirements, we will invite you for an analytical test, followed by a call, 3 onsite interviews & a case study.

BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.

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