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Andela // global talent accelerator
 
Marketing, Full Time    New York City, USA    Posted: Saturday, February 06, 2021
 
   
 
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JOB DETAILS
 

ABOUT ANDELA

Marc Andreessen, co-founder of the venture capital firm Andreessen Horowitz wrote: software is eating the world. That statement is just as true today as it was eight years ago.  Software is embedded in our day-to-day, & few industries are immune.  Peek behind the code & you will find brilliant engineers pushing the boundaries of what is possible.  

Talk to any engineering leader & they will tell you that access to talent is their number one barrier to building software & growing their business.  Research the industry & you read about the 1 million computer-programming jobs that will go unfilled in 2020. 

That is where Andela comes in. We help engineering leaders at companies big & small bridge that gap. We are building tools, systems & processes to connect talent, no matter where they live, with the opportunities to do great things. To date, we have identified 1,000+ software engineers from emerging markets and placed them as full-time, embedded members of development teams at over 200 tech companies. Along the way, we have raised $180M from Al Gores venture fund, Generation Partners, Google Ventures, Spark Capital, the Chan-Zuckerberg Initiative & Serena Ventures. 

And we are just getting started.

OUR PEOPLE

All of our people live & breathe our E.P.I.C values:

  • Excellence: We are lifelong learners who strive for mastery of our craft
  • Passion: We believe we are going to change the world & act accordingly
  • Integrity: We choose extraordinary people & then trust them to do the right thing
  • Collaboration: We know our sum is greater than our parts

YOUR ROLE
Andela is seeking an Integrated Marketing Manager responsible for developing & executing integrated demand gen programs that drive pipeline. This role requires a unique blend of strategic & executional skills, fueled by a deep analytic & metrics driven approach to marketing optimization. The ideal candidate is a team player with excellent cross-functional project management skills, a deep understanding of demand generation & field marketing, with an outstanding track record of completing projects on time with quality.

  • Develop program strategy & integrated marketing plans across a variety of tactics, including website, events, & digital marketing to drive qualified pipeline
  • Measure & monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the inside sales team on targeted campaigns & effective follow-up
  • Measure, analyze, report & optimize performance of demand gen programs 
  • Collaborate with members of the Marketing & sales teams ( Content Marketing, Product Marketing & Sales) to ensure the messaging is consistent & appropriate for the campaign goal
  • Provide SDRs with scripting & training on key campaign initiatives; drive program execution with SDRs & AEs

QUALIFICATIONS

  • 7+ years of B2B demand marketing experience, preferably with a SaaS-based company
  • Master at developing, executing & measuring integrated campaigns that span across multiple content types & media channels.
  • Advanced knowledge of best practices & innovations in B2B demand generation across multiple channels (email, webinars, SEM, social, events, syndicated content, ABM, content marketing, etc.)
  • Proficiency with marketing & sales systems, including Marketo & Salesforce.
  • Strong analytical skills to optimize marketing investment & campaign effectiveness.
  • Excellent written, verbal, & visual communication skills.
  • Strong project management skills & experience with superb attention to detail.
  • High energy, positive attitude, resourceful, team-oriented, great sense of humor & a strong work ethic

Benefits & Compensation

  •    Full-time compensation
  •    Full medical coverage
  •    Beautiful working environment with yummy snacks
  •    Opportunity to work with the brightest minds on the planet
  •    Oh, & a chance to change the world!

We are an equal opportunity employer & value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#LI-Remote

This role is fully remote & work from anywhere

 
 
 
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