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Maven // health & wellness clinic for women
Marketing, Full Time    New York City    Posted: Tuesday, April 27, 2021
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Demand Generation Marketing Manager - New York, NY

Maven is the leading womens & family healthcare company. Named the #1 Most Innovative Company in Health by Fast Company in 2020, Maven advances womens health, family planning, & diversity in the workforce by empowering parents to plan or start a family while growing their careers. Employers love Maven because it helps lower their healthcare costs while improving their ability to attract & retain women & working parents. Founded in 2014 by Katherine Ryder, Maven has raised $88MM, & is backed by Icon Ventures, Sequoia Capital, Oak HC/FT, Spring Mountain Capital, Female Founders Fund, Harmony Partners, & individual strategic investors Reese Witherspoon, Mindy Kaling, Natalie Portman, & Anne Wojcicki.

Maven is looking for a data-driven, Demand Generation Marketing Manager to drive the creation, execution & analysis of our lead generation efforts to build our B2B pipeline & accelerate revenue growth. You will partner closely with our Marketing & Sales organizations to fill our inbound funnel through both digital & traditional channels.

As the Demand Generation Marketing Manager, you will:

  • Own the creation & execution of our cross-channel demand gen programs to generate new leads, qualify & nurture existing contacts & support the creation of sales-ready opportunities
  • Manage all channels for lead acquisition, including direct media buys, sponsored webinars,  email, SEM, SEO, paid social, display, direct mail, content syndication & referral
  • Partner with marketing operations & content to create nurture campaigns to deliver timely, targeted campaigns & drive the creation of MQLs
  • Partner with senior director of growth marketing to support the testing & optimization of the company website 
  • Collaborate cross-functionally with our content team to support the distribution & promotion of content across channels
  • Set metrics to measure channel effectiveness & continually optimize paid efforts in order to prioritize spend efficiently
  • Proactively collaborate with sales & sales operations to ensure that lead gen goals are aligned across all departments
  • Continually test & learn, recommend new channels, acquisition approaches & A/B tests
  • Create & manage project budgets & report on ROI
  • Analyze data to prove ROI & manage dashboards/reports to track campaign success

Were looking for you to bring:

  • 5-8 years of marketing experience driving demand gen programs for B2B
  • Proven ability to create pipeline & understanding of marketing KPIs & metrics (MQL, SQL, etc.)
  • Data-driven, digital marketer with a deep understanding of performance metrics (CPM, CMI, CPA, CPC, CPL & LTV)
  • Experience in a highly analytical role with strong hands-on experience, proficiency & enthusiasm for analyzing campaign
  • Experience with Hubspot & Salesforce preferred
  • Experience with website analytics, SEO/SEM, landing page optimization 
  • Execution oriented mindset - with the humility & drive to get it done  
  • Ability to multi-task in a high-volume, fast-paced & entrepreneurial environment without sacrificing attention to detail

Benefits & Perks: 

Maven employees are united in their quest to improve the health & well-being of women & their families in our community. We seek to empower all of our team members to fulfill that mission & reach their full potential regardless of function, geography or experience level. Thats why we invest in our employees, who are our most important asset in achieving our mission. To that end, we offer:

  • Choice of great medical, dental, & vision insurance plan options, including a plan for which the premium for Mavens is 100% covered by Maven
  • Access to the Maven platform service & free Maven appointments for Mavens & generous credits for family & friends
  • Free One Medical membership
  • 401(k) plan
  • Unlimited paid time off
  • Monthly stipend for your choice of wellness benefits
  • Weekly stipend for a *free* lunch
  • One-time stipend to enhance your work from home experience (We will be working remotely until sometime next year!)
  • A variety of virtual team events such as musical performances, game nights & happy hours
  • 12 weeks parental leave & 2 weeks flexible time upon return
  • Annual professional development stipend
  • 1 month paid sabbatical after 5 years

Maven is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.

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