Associate Strategist

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics.  We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, & tech innovations that inform our strategic recommendations.  Our team is collectively redefining & modernizing the way our clients harness consumer & cultural intelligence, develop brand strategy & plan for attention.

KEY AREAS OF RESPONSIBILITY

• Provide data analysis, research design & strategic insights for VaynerMedia clients.
• Deploy quantitative surveys & analyze resulting data for maximum insight & intelligence.
• Dive into & learn VaynerMedia tools, research & platforms to:
  • Identify the most valuable audiences for our clients, balancing longer-term brand building objectives & real/near-real time results to be achieved.
  • Conduct social listening & content audits.
  • Conduct audience, category & brand analysis; leveraging our data, licensed data and/or clients 1st Party data.
  • Collaborate with Analytics & Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.
• Focus on people-based insights, supporting the development of distinct & differentiated audience understanding that is connected to strategic decisions & creative ways-in.
• Communicate through the lens of the consumer to address stakeholders concerns & perspectives.
• Begin to participate in the briefing of strategy & creative teams presenting insights deliverables with little oversight
• Develop & deliver cohesive analyses & presentations, both internally & externally
• Supports strategy leads with the relevant & necessary insights required for their strategic planning & deliverables for creative, communications & attention strategies.

 EXPERIENCE/KNOWLEDGE REQUIRED

• 1-3 years of experience in social listening & syndicated data for analysis, research design, strategic insights development.
• Knowledge of the capabilities of secondary research tools such as Crimson Hexagon, MRI, & Mintel to later be able to select & mine appropriate resources to answer insight requests.
• Promising ability to think strategically, with a balanced analytical & creative approach.
• Familiarity reviewing qualitative & quantitative research plus behavioral data to surface & interpret distinctive & differentiating insights.
• Collaborative & able to work with different disciplines, internal & external to achieve desired outcomes.
• Self-motivated & demonstrates initiative in identifying opportunities, discerning a clear path forward & acting upon them swiftly.