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Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.
As Vias Demand Generation Associate Principal, youll join an energetic, analytics-driven global demand generation team a passionate group that is a proven & essential growth engine for the company. The Demand Generation Associate Principal will be responsible for supporting the global demand strategy for Vias B2B & B2G businesses, across channels. Youll create & fully own integrated marketing campaigns to support Vias business growth across verticals public transit, paratransit, student & university transport, corporate campus mobility, & transit planning. Our team is based in New York & San Francisco, but we have a global responsibility & focus on building programs that scale outside of North America. In this role, you will partner closely with our global Sales team, Partner Success team, & the broader marketing organization as we define the future of public mobility.
What You'll Do:
- Conceptualize & launch integrated marketing campaigns that drive measurable demand for Vias products, including strategies for email marketing, advertising, events, content development, direct mail, & more.
- Regularly collaborate with design & content teams to build the articles, white papers, digital ads, & other assets needed to make your campaigns a success. Powerful writing skills are a plus.
- Draft & build new Pardot landing pages, email marketing campaigns, Google/LinkedIn advertisements, & other promotional materials that make our prospects excited to learn more.
- Collaborate with Vias events lead, developing Vias presence at conferences & plan demand-gen webinars that ladder-up into priority marketing campaigns to drive meeting & opportunity creation.
- Work closely with business development representatives (BDR / SDR) to strategize how their outbound campaigns compliment inbound activities, testing new tactics to increase MQL to meeting conversion rates.
- Communicate strategies, insights, & progress toward KPIs to internal stakeholders via campaign measurement in Salesforce & Tableau.
- Consistently identify & test new content types & channels that can supplement our existing strategies.
Who You Are:
- 2-4 years of experience with demand-generation marketing in a B2B or B2G environment.
- Experience across major marketing channels (email, events, advertising, media buying, PR, content creation, direct mail, etc.).
- Collaborative & communicative, with a strong ability to work seamlessly across business teams, creative teams & geographies (both internally & externally).
- You take a campaign-oriented approach to campaigns & measuring ROI (Prospect > MQL > Meeting > Opportunity).
- A self starter who is highly detail oriented, with strong project management & organizational skills.
- Enjoy multitasking & operating under pressure to meet deadlines.
- Critical thinker, able to use sound judgment & data-driven decision making to drive business objectives.
Compensation & Benefits:
- Final salary will be determined by the candidates experience, knowledge, & skills. Salary reflected does not include equity or variable pay, where applicable
- Salary Range: $85,000 - $110,000 per year
Were Via, & we build technology that changes the way the world moves. We pioneered the TransitTech category to ensure that the future of transportation is shared, dynamic public mobility the kind that reduces carbon emissions across congested cities, minimizes reliance on private cars, & provides everyone with accessible, efficient, & affordable ways of getting around.
We created the first end-to-end TransitTech solution for cities & transit agencies, offering world-class software, service design, & operational expertise to fundamentally improve the way the world moves.
Via was founded with the guiding principle that we go further when we go together. We are dedicated to building a diverse, inclusive & authentic workplace. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. All backgrounds, identities, & voices are welcomed & celebrated at Via.
Ready to join the ride?
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