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HelloFresh // meal kit delivery
Toronto, ON    Posted: Wednesday, March 10, 2021
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About HelloFresh

At HelloFresh, we want to change the way people eat. Over the past 8 years we've seen this mission spread around the world & beyond our wildest dreams. Now, we are the leading global company in the meal kit delivery market. 

So, how did we do it? Our weekly boxes full of exciting recipes & fresh ingredients have blossomed into a community of encouraged & empowered home cooks that expands across the globe. We are one of the fastest growing meal kit businesses & are active in 12 different countries across 3 continents. In Canada, our growth trajectory & expansion has been phenomenal. We have launched facilities across the country & have recently added Chefs Plate to our team!

We are proud of our collaborative culture. Our diverse FreshFam enables us to connect with our customers & turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers homes. Our culture attracts top talent with shared values & forms the foundation for a great place to work!

If you would like to join a dynamic & highly motivated team & work in a high-growth industry where you can have an impact & make a difference every single day, then join us!

About the Role

We are looking for a  Brand Manager who will drive growth for our HelloFresh brand leading communication strategy, major content campaigns, & brand partnerships. Reporting to the Director of Brand & Creative, you will help shape the future of our fast-paced, growing brand in the new dynamic consumer category of meal kits! You will be a key leader on the HelloFresh brand team & responsible for leading key strategic initiatives, championing new ideas & thinking, as well as coaching & developing members of the team. You will play a key role in having HelloFresh continue to be the market leader as we focus on growing in the whole Canadian market & building our brand love.

You will:

  • Oversea the brands content strategy with ownership  of our owned channels & local marketing materials . Work cross-functionally with performance marketing, product, & operations teams to continuously integrate consistent brand messaging across all touchpoints in the customer journey (social, ads, website, email, in-box, etc.)
  • Lead the development & execution of our local brand storytelling campaigns  partnering with a creative agency to bring to life breakthrough content anchored in key targets
  • Lead the development & execution of full funnel brand partnership campaigns & media integrations, while scaling these new channels & building local best practices. 
  • Support strategy & execution for all upper funnel marketing activities (PR, TV, OOH)
  • Launch exciting product marketing campaigns, supporting NPD efforts to exceed targets
  • Drive an innovative brand strategy, working closely with the customer, product, & research teams (local & global) to translate insights into winning consumer campaigns
  • Proactively uncover opportunities, initiating & implementing new ideas to innovate within the category
  • Analyze data to develop insights that drive informed decisions. We are an organization grounded in data & expect strategy to be built from analytics & testing.
  • Partner with global team members to translate global learnings & plans into unique, localized strategies that grow the business in a competitive market
  • Solid understanding of how to balance brand (top-funnel) priorities against performance (bottom-funnel) needs, & how to make the right call in different scenarios
  • Manage a team of 2 direct reports
  • Manage a marketing budget & be accountable for reporting on & adjusting it

At a minimum, you have: 

  • Relevant degree in Marketing, Business, or other related field of study
  • 5+ years experience in a brand marketing or communications role
  • Experience leading integrated marketing campaigns (TV/Video/OOH/partnerships) from strategy, to briefing,  to media buying, to creative execution
  • Experience leading external agency teams 
  • Strong bias towards driving tangible results - digital performance, sales, ROI. Knowledge of digital marketing channels & e-commerce trends
  • Experience presenting strategic recommendations to leadership & global stakeholders. Strong interpersonal skills & ability to influence & motivate people at all levels across a broad variety of job functions, levels & timezones. 
  • Strong learning agility & willingness to take on new challenges. Hands-on attitude & willingness to build marketing campaigns & assets from scratch. Achieves project goals while managing scope, time, quality & risk. Learns from failures as well as successes
  • Enjoys working closely in a matrix-organization with other marketing managers, copywriters, designers & data analysts
  • Previous media agency experience and/or tech company experience is desirable 
  • Knowledge of performance-driven ATL planning is desirable 
  • Experience working on a global brand is desirable 

You are: 

  • An enthusiastic, engaged attitude ready to energize & contribute to a start-up environment
  • Be a change-maker; someone who challenges the status quo,  thrives in an ambiguous environment & advocates for the brand & influences key stakeholders
  • Excels in a fast-paced environment 
  • A go-getter with a "make things happen" mentality
  • A passion for food 

Why you'll love it here:

  • A competitive salary & company benefits
  • 75% discount on HelloFresh & Chefs Plate boxes
  • Partial top-up for parental leaves
  • We trust & support you - take ownership of your work & push your ideas from inception to execution
  • We want to see you grow - we support your career progression & provide learning & development opportunities
  • We take our work seriously, but we don't take ourselves too seriously. Youll work with fun, energetic, & supportive teams. 
  • Weve kept up the work-hard, play-hard energy virtually. From team socials to HQ Wellness Wednesdays to holiday & milestone celebrations, youll have plenty of opportunity to connect socially with teammates across the company.

To ensure the health & safety of our employees during COVID-19, our HQ employees are working remotely through until June 2021! When we return to the office, youll love:

  • Our bright & functional space located in the heart of downtown Toronto 
  • Our test kitchen, where our recipes are tested on-site, so there are delicious meals constantly flowing!
  • Our newly renovated employee lounge, decked out with a movie projector, comfy couches, board games, a ping pong table, & local craft beer on tap!
  • Our gorgeous rooftop patio, with a perfect view of the CN Tower while you enjoy lunch outdoors!
  • Our fully-stocked kitchen with fresh fruit, healthy & not-so-healthy snacks, sparkling water, cold brew coffees, & more. (Are you seeing a pattern yet? Hint: We love food!).

You are welcome at our table. 

At HelloFresh, we are committed to building & nurturing an inclusive community for our employees. We value diverse skills & experience, & strongly encourage applications from our Black, Indigenous, & People of Colour (BIPOC) community, as well as people with disabilities, people from gender & sexually diverse communities, and/or people with intersectional identities.

HelloFresh is an equal opportunity employer & is committed to providing an accessible recruitment process. Upon request, we will provide accommodation for candidates at any stage.

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