What You'd Do:
- Ensure campaign performance is of the highest standard managing ongoing measurement against client KPI's, business objectives, & reporting on performance providing thought leadership on all media plans.
- Regularly meet with direct reports setting daily expectations, to ensure theyre tracking towards goals, providing strategic guidance, & running training sessions.
- Act as client lead maintaining client relationships, acting on executional or strategic needs, presenting media plans & campaign results etc.
- Ensure strategy, approach & direction meets (or exceeds) client expectations for any given campaign or initiative striving to be proactive vs. reactive with your approach to their businesses
- Oversee finance processes monthly reviewing budget reports, media authorizations, & billing.
- Partner with Director to deliver best-in-class media investment strategy & execution outputs, derived from industry insights & expertise.
- Communicate information internally & externally managing deliverables between client, account, & analysts.
- Continue to establish internal policies & POVs on agency partnerships, the general digital media landscape, & current client business cases.
- Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
- Actively consider new opportunities for key client(s), proactively recommending new tactics, partners, etc.
What You've Got:
- 5+ years of industry experience working within platforms, with entrepreneurial street cred and/or BA/BS degree
- Comfortable in Excel, experience with Tableau/Looker/Data Studio/other data visualization programs, fundamental understanding of economics & statistics a must
- Experience across buying/biddable platforms in any of the following:
- Programmatic Display/Video (Trade Desk)
- Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube, TikTok
- Publisher/Partner Direct
- Connected TV/OTT (Roku, Hulu, etc.)
- Digital Audio (Spotify, Pandora, etc.)
- Any Additional Experience in the following a plus:
- Amazon (AMS, Amazon DSP, AMG)
- Fluency with analytics, attribution & measurement systems. Including but not limited to:
- Adobe Omniture/Google Analytics
- MOAT/IAS/Double Verify
- Nielsen/Millward Brown/Oracle Measurement
- Google Campaign Manager
- Experience leading & managing growing teams with the ability to clearly communicate team priorities & unify the team members around a common goal.
- Strategic understanding of traditional, digital, & social-specific media planning & buying, along with the proper metrics of success & measurement opportunities.
- Act as a role model & embody a true leadership mentality:
- People-first mentality (We call this the Honey Empire).
- Inspire positivity & respect among employees.
- Ensure employees achieve attainable professional goals/hit demarcated growth.
- Clear attention-to-detail & organizational excellence to ensure flawless delivery of planned strategies.