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Okta // identity access management for apps & devices
Marketing, Full Time    Tokyo, Japan    Posted: Thursday, February 11, 2021
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Japan Channel Marketing specialist works closely with Oktas diverse & growing Japan channel community of Distributors, Resellers and  Systems Integrators (SI). This person crafts & maintains the relationship with the marketing counterparts & leads the management, creation, coordination, & execution of programs with channel partners.

Job Duties & Responsibilities:

  • Strategise & manage Japan channel marketing plans, budgets & MDF budgets on quarterly basis to ensure pipelines through channel partners will meet quarterly targets. 
  • Build scalable demand generation programs with quantifiable objectives to increase sales via channel partners including joint events/webinars, campaigns, digital activities, online advertising & other tactics.
  • Manage MDF budgets based on Japan Alliance strategy, & collaborate with channel partners on planning & execution of activities through Okta MDF funds. Regularly report on effectiveness of MDF budgets.
  • Drive efforts to increase external & internal awareness of Okta & channel partners success, collaborating with Japan Alliance Manager, PR & APAC Okta marketing team, through press releases & other communications means.
  • Collaborate with channel partners & Oktas customer reference program leads to create quality customer reference stories & jointly promote the stories leveraging various channels.
  • Marketing lead for end to end execution for Japan annual Partner Summit & other channel partners targeted events. 
  • Drive channel partners attendance to Oktas global events including Oktane & Showcase.
  • Maintain relationships with a growing list of channel & ISV partners & be the first point of contact for all marketing interactions.
  • Collaborate with channel partners on needs assessment, program/contents creation & roll-out.
  • Manage translation/localization of contents to be used by channel partners.
  • Increase & maintain channel partners contacts in SFDC to enable direct communication where needed.
  • Train channel partners on Okta branding guidelines. Review & approve channel partners Okta logo usages. 
  • Prepare both channel partners-facing & internal reporting
  • Plan & execute joint marketing activities with ISV partners including joint events/webinars & value propositions collaterals creation.

Minimum Requirements

  • 5+ Years marketing experience primarily focused in B2B environment with previous experience in alliance or partner / channel marketing preferred
  • Demonstrated expertise & real passion for developing partner marketing programs that are executed for broad business impact
  • Ability to build tight-knit relationships with partner teams. Experience influencing partners Marketing programs
  • Expertise in developing demand generation & awareness marketing campaigns from theme & collateral development through execution & programs ROI evaluation.
  • Prior experience with & marketing automation solutions such as Marketo or Eloqua is highly desirable
  • Experience in end to end contents translation/localization management working with an outside agency.
  • Excellent written & verbal communication skills including brief, impactful written communications.
  • Self-starter, team player, high-energy, simultaneous management of several programs & initiatives
  • Native Japanese & Business Level English required


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