The Trailhead program is the start of your epic journey at Critical Mass. During your initial 12-weeks, you will embark on a custom-built learning journey to understand what we do, who we are, & how we make award-winning work with our clients. Our goal is to integrate you into the amazing work we do here at Critical Mass, & support you as part of the team to grow your career with us! 

Our Summer 2023 Trailhead Cohort commences June 5, 2023.  

All applications are reviewed on a rolling basis & the hiring location for this role is still being finalized.  

As an Associate Copywriter, you are a storyteller who loves to collaborate with creatives and
strategists to bring a digital voice to life. Youve got the basics of site copy, banner ads, direct e-
mails, interactive scripts, & other online marketing. Copy is your comfort-zone, but youve got
a well-rounded knowledge of the broader industrysocial media, usability, online marketing,
and traditional advertising. Grasping communication challenges & devising imaginative
solutions that are both brilliant & on-brand is what you do.

You will:

Collaborate with creative team members to determine the conceptual & copy direction.
Participate in strategic brainstorming, campaign development, creative brief development
and creative execution of campaigns.
Interact with project teams to understand business objectives & audience demographics.
Translate creative direction & copy points from creative briefs into engaging and
effective copy concepts.
Maintain high standards of copywriting & exercise quality control.
Work on multiple projects simultaneously.

You have:

Experience as a copywriter in an agency environmentincluding experience with
interactive media & direct marketing.
A keen enthusiasm for & demonstrable understanding of Web trends & technologies.
Exceptional writing skills, including the ability to write in a range of voices & styles for
varied projects with diverse audiences.
An ability to work on multiple projects simultaneously & effectively juggle diverse
writing demands.
Demonstrated communication skills & an eye for detail.

Critical Mass Hybrid Work Expectation for the Trailhead Talent:  

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, & employee experience possible!  Our Trailhead Talent is the future of our organization, & we want to set you up for long-term success.  In an effort to do so, wed like to establish the expectation that you plan to work from an office on Tuesdays & Thursdays.  The ask stems from our want to: 

• Strengthen opportunity for continuous learning 
• Improve collaboration & team relationships 
• Increase employee engagement 

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus, we provide at CM.  We understand that not everyone may feel comfortable with this expectation so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.  

If you have questions, you can email: trailhead.recruiting@criticalmass.com. 

The salary range for this role, based in New York, is generally $65,000, not including a discretionary bonus, & we continually review ranges to address skills, experience & markets.  Base salaries are determined during our interview process, by assessing a number of factors that include, but arent limited to, a candidates experience & skills relative to the scope & responsibilities of the position.