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JackPocket // lottery tickets app
 
Marketing, Full Time    Remote, New York City, or Santa Barbara, CA    Posted: Friday, February 12, 2021
 
   
 
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JOB DETAILS
 

Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, & more, via their smartphones. We're creating a more convenient, fun, & responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking a Social Media Manager to run our social marketing strategy across our owned channels, including Instagram, Twitter, Facebook, YouTube, & LinkedIn. Key focus areas include creating compelling content that will drive follower growth & engagement; building user-generated content & influencer programs; reporting on performance, & exploring new social tools & channels. Reporting into the Director of Content, you will work closely with CRM, PR, Customer Support, & Product to tell stories that build Jackpockets brand & community. 

Responsibilities

  • Maintain Jackpockets brand voice consistently across all owned social touchpoints
  • Work with the Creative team to create relevant, informative, & entertaining content tailored to our audiences
  • Manage a social media content calendar with planning for state & product launches, promotions, social media holidays, & tentpole events throughout the year
  • Embody a test & learn philosophy as you develop, implement, iterate & improve on Jackpockets current social media strategy
  • Foster an engaged social community, jumpstart conversations, & work with Customer Support to ensure timely responses to comments, questions, & DMs
  • Monitor relevant topics, news stories, & brand mentions in the lottery/gaming space
  • Find new ways to tell stories about Jackpocket features, players, & winners, including soliciting user-generated content & leveraging earned media
  • Manage & scale Jackpockets micro influencer program
  • Develop a regular Instagram and/or Facebook live series & optimize the cadence for monthly (or weekly) giveaways & contests
  • Measure, track, report, & optimize the performance of social initiatives to reach & exceed key growth KPIs

Qualifications

  • 4+ years experience working in social media
  • Knowledge of social media best practices, tools, & analytics
  • Demonstrated success crafting & executing compelling social media content & campaigns
  • Exceptional copywriting skills, including writing engaging copy under time pressure
  • Strong analytic skills & ability to relate results to our business goals

Preferred Qualifications

  • B2C marketing experience for mobile apps
  • Sprout Social or similar 
  • Experience in a start-up environment
  • Experience with influencer program development a plus

Why Jackpocket?

  • Medical insurance covered up to 100% by Jackpocket
  • Dental & vision insurance
  • 401(k) matching
  • Stock options
  • Commuter benefits & Citi Bike membership
  • Discounted gym membership
  • Catered meals & stocked kitchen
  • Flexible working hours
  • Autonomy & upward mobility

This is a full-time exempt position & is not eligible for overtime under FLSA requirements. We are an equal opportunity employer & all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Jackpocket is committed to providing access, equal opportunity, & reasonable accommodation for individuals with disabilities in employment, its services, programs, & activities. To request a reasonable accommodation, contact hr@jackpocket.com.

 
 
 
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