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XO Group helps couples navigate & enjoy life's biggest moments.
New York    Posted: Friday, March 08, 2019
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XO Group (The Knot, The Bump & The Nest) is looking for a strong leader for the Director of Ad Operations & Ad Technology position in the National Strategy & Operations group. This person will be responsible for managing a team of specificalists in ad platforms, revenue products & trafficking operations. This role also collaborates closely with technical product management & yield leaders on strategy & owns the management & evolution of our entire Ad Tech stack (including programmatic & data). Ensures we are conducting business using leading platforms that are best aligned with our monetization strategies & goals.

The ideal candidate has a very strong ad tech background, is a strategic thinker & comfortable working across a variety of platforms & systems. This person is a solutions-oriented problem-solver who is not afraid to roll up their sleeves to get to the right answer or resolve an issue & is focused on performance driven outcomes for our national advertisers.

Responsibilities & oversight include:

Manage the implementation of new ad & data technologies in the ad stack, supporting direct and

programmatic sold campaigns.

Works with Ad Product Manager on the team to create ad product roadmap/strategy - including

execution & development of new product releases.

This role works with cross functional leadership in product & engineering.

Provide technical product managers with operationally efficient ad specifications

Communicate the impact business policy changes have on the advertising business

Manage vendor / platform relationships

Build data structures to maximize business intelligence & ad targeting capabilities

Knowledgeable of ad industry trends to capitalize on revenue opportunities

Attract, retain, develop & motivate the team. Exhibits leadership skills to nurture talent and

provide development guidance & career planning for each individual team member.

Successfully manage a multi-location team in NY & China

Provide direction & problem solving support, coaching the team to work thoughtfully,

independently & productively

Train the team in techniques to ensure accurate results, consistent support & client satisfaction

Push for consistent process improvement & set relevant policies for the team

Operate with a sense of urgency & purpose, tie team activities to overarching business goals

and strategies


BS/BA or equivalent in marketing, business, technology or other related field

8+ years experience in a technical or ad ops role at an online environment

Deep knowledge of ad serving & data technologies, DFP, DMP (Lotame) & AdX

experience required.

Enthusiastic, professional demeanor & experience working in a client-oriented setting

(internal or external)

Demonstrated success working in a fast-paced business environment

Proficiency in basic HTML, data structures, Javascript, HTTP Request & Advanced MS

Excel (Power Pivots/VLOOKUP)

  • You love our users.You deeply understand our users & put them at the center of everything you do. You aim to serve & delight them every day.
  • You do the right thing.You are respectful & act with the highest integrity. If you see something that isnt right, you say something.
  • You debate it. You ask questions to understand a perspective & are comfortable respectfully challenging assumptions. You are not turned off by constructive conflict to get to the right answer.
  • You own your outcomes.You set clear ambitious goals. You anticipate obstacles, persevere, & are accountable for your commitments.
  • You make fast decisions. You are an effective & timely communicator. You understand how to collaborate, compromise, & escalate when needed.
  • You get better every day.You welcome the gift of feedback. You never settle in your quest to grow & develop. By being here, you make our company stronger.


Youll hear a lot about culture & perks from other companies, but we like to think of it as the XO way of life. From unlimited vacation & generous parental leave benefits, to free snacks & Thirsty Thursdays, we believe in happiness above all elsein & out of the office.

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