RAPP Detroit is looking for a Senior Experience Strategist to join our award-winning Experience Strategy team.
WHO WE ARE:
We are RAPP world leaders in activating growth with precision & empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, & empathy to foster client growth. We champion individuality in the marketing solutions we create, & in our workplace. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations.
We foster an inclusive workplace that values diversity & emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content & connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, & our award-winning technologists & creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.
Part of Omnicoms Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, & data & marketing scientists across 15+ global markets.
YOUR ROLE:
As a key member of the Strategy team, you'll help craft customer journeys & uncover engagement opportunities that deliver maximum value at critical moments. Your insights will pinpoint key moments to win in the customer journey, identify the information customers seek, the channels they use, & the influencers shaping their decisions. Youll also spark creative thinking aligned with the clients transformation goals.
YOUR RESPONSIBILITIES:
- Develop dynamic marketing platforms that extend beyond campaigns, using & evolving CRM standards for an always-on digital world.
- Drive communication strategies that effectively guide customers through the decision-making process.
- Extract deep insights into customer beliefs, attitudes, & behaviors across the journey, using research, tools, & social media listening.
- Design multi-channel customer experience programs utilizing platforms like email, direct mail, mobile, & social media.
- Create content strategies that engage customers & inspire behavior change.
- Develop & present creative briefs, inspiring internal teams.
- Collaborate with creative teams to produce impactful work through lateral thinking, industry best practices, & data-driven strategies.
- Perform current state analysis, including heuristic, usability, & competitive analysis.
- Produce multi-channel experience maps when needed.
- Ensure strategic consistency by working closely with external vendors & agency partners.
- Partner with the Marketing Sciences team to establish KPIs, define testing agendas, & drive optimization efforts.
REQUIRED SKILLS/ATTRIBUTES:
- Bachelors Degree in a related field or equivalent experience.
- 5+ years in Strategy, preferably in an agency setting.
- In-depth knowledge of CRM principles & their impact on business goals.
- Data-driven mindset with the ability to distill key insights from large data sets.
- Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Strong collaboration & team engagement skills.
- Excellent presentation & communication skills with the ability to defend ideas confidently.
- Exceptional writing, editing, & attention to detail.
- Proficiency in Microsoft Office, including PowerPoint or Keynote.
- Adaptability to work through transitions with minimal established processes.
- Strong interpersonal skills for building connections with team members & clients.
- Ability to turn data into human-centered insights & actionable strategies.
- Familiarity with planning end-to-end user experiences in B2C environments.
- Experience in identifying requirements, setting goals, studying users, & designing engaging experiences.
- Inquisitive mindset, with the ability to translate research into actionable personas & user journeys.
- Automotive experience is a plus.
Our Hybrid Work Model:
RAPP's current hybrid model is designed to enable in-person connections & collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $75,000 - $90,000. This range is specific to Detroit & multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience & training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
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