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Tripadvisor // enabling travelers to plan & book trips
Marketing, Full Time    New York City    Posted: Monday, June 27, 2022
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We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

Tripadvisor seeks an innovative & passionate Manager of CRM to drive execution of strategic communication plans for our members across channels & key touch points, focusing on inspiration, engagement, & retention. You will play a key role in spearheading new email & push strategies, guiding hundreds of millions of members through their traveler journey, & engaging them with useful & relevant content. You will help support new content & contact strategies based on industry trends, engagement data, & traveler needs.

You will serve as a subject matter expert on omni-channel communication, with an orientation around member experience & measurable engagement that drives short & long-term business results. 

Reporting into the Senior Manager of CRM Lifecycle this is a highly cross-functional role working across Product, Marketing, Brand, Content, Engineering, & Analytics to deliver best in class CRM campaigns & journeys.


  • Support & execute all member engagement communication across distinct segments 

  • Brief copy & content requirements that deliver against a strategic approach to campaign & journey execution for all CRM initiatives across email & push. 

  • Own the CRM calendar, managing date approval for campaigns, maintaining channel best practices, & sharing out updates & necessary communications across internal stakeholders. 

  • Collaborate with Engineering, Analytics, Brand, Marketing, & Product partners to ensure that communications are sent at the right time, with the right message, across the right channel based on industry trends, engagement data, & traveler needs.

  • Own the creation of technical specs, testing roadmaps, & execution of all email & push campaigns 

  • Work with the Senior Managers to design complex automated campaigns & journeys, taking responsibility for their delivery using internal & external tools.

  • Ownership of campaign performance, engagement metrics, & overall channel health, including consistent & timely sharing of all performance

Qualifications And Experience

  • 5+ years of relevant professional experience, with 3+ in ecommerce & email marketing, with strong experience in customer engagement, retention, & technical implementation

  • Experience partnering with data science & analytics teams to develop best-in-class models & diagnostics that drive performance improvement

  • Exceptional project management & organization skills, with a keen eye for detail, requiring minimal supervision

  • Lean-in, proactive & independent, always looking for ways to take initiative & improve existing programs/processes

  • Must be a collaborative, cross-functional team player & comfortable partnering with a variety of teams

  • Must exhibit superb verbal & written communication skills with a high degree of comfort interpreting results & communicating insights effectively

  • Passion for customer engagement

We strive to create an accessible & inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at



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