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Codecademy // platform for learning to code
 
Marketing, Full Time    New York    Posted: Thursday, January 14, 2021
 
   
 
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Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects & gain confidence in their skills with engaging, accessible, & flexible education on programming & data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript & everything in between. Our learners have gone on to start companies, new jobs, & new lives thanks to what theyve learned with Codecademy, & were thrilled to be working to take that impact to the next level.

Codecademy was started in 2011 by two college students in a dorm room at Columbia that were frustrated by the huge gap between education & employment. Almost a decade later, we are a rapidly growing, diverse team of 100+ headquartered in SoHo, NYC. Weve raised over $40m in venture capital funding from top investors including Union Square Ventures, Kleiner Perkins, Naspers, Y Combinator, & more.

If you want to help build a business that impacts tens of millions of people each year & helps them lead better lives, join us!

We are looking for a B2B Email Marketing Associate to join our growing marketing team at our HQ in SoHo. You will support the strategic planning & own the implementation of email marketing strategies for our B2B products. You will be responsible for email production, execution, testing, proofreading, deployment, & reporting of email campaigns. In this role, you'll exercise your full range of strategic, analytical, & creative skills to help millions of learners achieve their goals every day.

Embedded within the marketing team, you will work closely with the creative, business, & data science teams to implement marketing campaigns focused on the entire end-to-end business user journey. 

WHAT YOU'LL DO

  • Implement all B2B email marketing campaigns, including onboarding series, nurture emails, transactional emails, seasonal campaign emails, & more
  • Develop & execute a rigorous testing strategy to continually optimize these programs, including identifying opportunities to run multivariate tests for campaigns, with the goal of driving engagement & purchase
  • Track campaign effectiveness through email reporting & analysis & create ongoing data-driven approaches for continuous improvement to email communication strategies
  • Work with the Creative & Business teams to manage & oversee all aspects of the email development process 
  • Regularly identify trends & track email marketing strategies from other B2B SaaS brands to glean insights on new ideas for lifecycle email marketing 

WHAT YOU'LL NEED

  • 2+ years of hands-on professional experience creating email marketing campaigns & automation
  • Copywriting experience & a passion to craft a narrative
  • Strong attention to detail our emails reach tens of millions of inboxes every month
  • Awareness of email marketing trends & best practices
  • Prior experience with marketing automation tools & email service providers, like Iterable or Customer.io 
  • Familiarity with data analytics tools like Google Analytics, Looker, etc. to analyze results & identify new opportunities
  • Ability to edit HTML & CSS email templates
  • An understanding of the requirements for CAN-SPAM compliance as well as the nuances of email compliance internationally in various regulatory regimes (e.g., GDPR or CASL)

WHAT WILL MAKE YOU STAND OUT

  • Experience with Liquid for dynamic personalization
  • Experience at medium-to-late-stage startups
  • Experience in B2B SaaS businesses, specifically education
  • Experience with other CRM channels such as push notifications, SMS, or in-app messaging
  • Interest in coding or passion for empowering others through coding education is a plus 

At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of learners with our product & in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- & works to create an inclusive workplace where people of all backgrounds & beliefs are empowered to better their futures.

 
 
 
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