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HelloFresh // meal kit delivery
 
Marketing, Full Time    New York City    Posted: Wednesday, March 04, 2020
 
   
 
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JOB DETAILS
 

Come see whats cookin at HelloFresh!


At HelloFresh, we want to revolutionize the way we eat by making it more convenient & exciting to cook meals
from scratch. We have offices all over the world & we deliver delicious meals to millions of people.
We are the industry leader in meal-kit subscription services & were growing all the time. We have distinct meal-
kit services that cater to everyone with the most menu variety in the market, which allows us to reach an
incredibly wide population of people.
The HelloFresh team is diverse, high-performing, & international, & our work environment is an inspiring space
where you can thrive as a result.


Job Description:
Were hiring a Marketing Manager to join our Growth Marketing team with a focus on overseeing B2B sales and
developing strategic brand partnerships. You will be responsible for scaling our Print / Insert Media program across
our portfolio (HelloFresh, Green Chef & Every Plate) & expanding brand reach by driving our partnership
strategy. You will have a tremendous amount of responsibility from day 1 & be a crucial part of the team during
this exciting period of growth. To succeed in this role, you will need to have proven experience managing
partnerships with leading national brands with the goal of increasing our customer base.
You will
Lead/oversee the planning, outreach, & executing partnerships for each of our print media programs.
Create & manage a well-structured media plan to grow our emerging brand partnerships channel,
identifying & developing opportunities to expand reach & achieve aggressive growth KPIs by working
with new & existing partners.
Drive innovation across the print media & partnership channels through testing & leveraging data and
internal resources.
Track & optimize campaign performance analytics to develop growth strategies.
Manage channel budgets, marketing expenses, & invoices.
Work closely with internal teams (Marketing, Brand, Finance, Legal, etc.) to prioritize & execute programs
and manage relationships with our external media/print vendors.
Manage a team of two marketing associates.
You are
A customer acquisition pro with a proven track record in building & scaling paid marketing channels.
A go-getter with excellent communication skills & an entrepreneurial mindset.
A strategic thinker, data-driven, extremely organized, & detail-oriented.
Highly adaptable & comfortable working in a fast-paced, ever-changing environment.
Excellent at managing multiple projects at once & executing quickly.

At a minimum, you have...
4-6 years of experience in sales, acquisition partnerships and/or direct response marketing.
Bachelors Degree in a relevant field is required
Proven experience negotiating deals & managing strategic partnerships.
Knowledge on traditional print media (package inserts, direct mail, shared mail, catalog & blow-in inserts,
and gift cards).
Proficiency in Microsoft Excel (data analysis, pivot tables) & Tableau.
Fluency in KPIs such as CAC, CPA, CPM, CVR, & LTV.
Experience managing direct reports.
Youll get
Competitive Salary & 401K company match that vests immediately upon participation
Generous parental leave of 16 weeks & PTO policy
$0 monthly premium & other flexible health plans effective first day of employment
75% discount on your subscription to HelloFresh (as well as other product initiatives)
Snacks, coffee & catered meals
Company-sponsored outings & Employee Resource Groups
Collaborative, dynamic work environment within a fast-paced, mission-driven company
It is the policy of HelloFresh not to discriminate against any employee or applicant for employment because of
race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran.

 
 
 
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