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Tripadvisor // enabling travelers to plan & book trips
 
Marketing, Full Time    New York City    Posted: Thursday, December 02, 2021
 
   
 
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We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

We strive to create an accessible & inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com

What we do in traffic acquisition: 

We are a world class performance marketing team that focuses on managing large scale marketing campaigns across all areas of travel. Paid Social is a crucial channel in our portfolio, & is ripe for disruption & tremendous growth, especially as we scale our revolutionary subscription program, Tripadvisor Plus, alongside our hotels & attractions businesses. We experiment, scale, & optimize world-wide initiatives, working closely with analytics, product, engineering, & design.

What youll do:

This person will be the channel owner of all our paid social marketing campaigns on platforms such as Facebook, Instagram, SnapChat & Pinterest. This involves the creation & day-to-day account management of our marketing campaigns, the analysis of our marketing efficiency & the improvement of those campaigns through creative optimization.  You will also contribute by identifying new partners to test & grow the business. You will have experience buying media, managing & optimizing performance marketing campaigns at scale. 

The key areas of responsibility include:

  • Create & operate global paid social campaigns: creative coordination, audience definition, bid monitoring, day-to-day optimizations. 

  • Run data analysis & identify opportunities for optimizing at various stages of the funnel (CTR, CVR, ROAS). Drive testing strategies.

  • Manage internal development efforts to launch & optimize partners (e.g., new landing page requirements, tag integration, product feeds, catalog creation etc).

  • Work closely with the design team to develop & optimize new creatives on an ongoing basis.

  • Build strong relationships with partners & continuously grow relationships & identify ways to generate incremental revenue for the business.

  • Set performance goals for each partner initiative & work towards meeting these goals.

  • Identify a campaign plan for top partners, focusing efforts on the items that will yield the greatest return on investment while at scale.

  • Collaborate with internal functional teams to maximize channel performance (this includes product, design, engineering & analytics).

  • Provide updates on campaign performance to the Senior Marketing Manager & wider traffic acquisition team.

  • Forecast quarterly & track partner pacing on a weekly basis.

What are we looking for? 

Were looking for someone whos analytical, proactive, strategic, not afraid to speak up, & whos ready to take the lead on our paid social efforts for our growing businesses.

  • A minimum of 5 years experience with platforms such as Facebook, Pinterest, & SnapChat as well as external media partners & creative platforms such as Smartly, Marpipe or SticherAds. 

  • Experience working with various cross-functional, internal & external groups to deliver meaningful results on time & on budget with limited direction.

  • Highly organized with proven ability to manage multiple projects at a given time.

  • Proven track record of obtaining results from resources that are not directly on the team.

  • Ability to meet deadlines, prioritize & perform a wide variety of tasks over the course of the workday.

  • Proven success in a fast-paced, entrepreneurial environment with a hands-on, roll-up-the-sleeves approach.

  • Strong proficiency in Excel.

  • Proven analytical & strategic thinking skills as well as strong data analytics experience.

  • Able to reprioritize projects to meet business demands & changing marketing focuses.

  • Strong knowledge of & affinity for emerging trends in social media, tracking & performance marketing.

  • High self-motivation with a sense of urgency, strong project management skills.

  • Bachelors degree required.

#LI-KR1

 
 
 
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