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Zola // wedding registry for the modern couple
Product, Full Time    New York    Posted: Wednesday, August 19, 2020
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Zola is seeking a Senior Product Manager to join our Core Experience Team! Our vision for this team is to save Couples so much time & stress as they navigate through their wedding planning journey that there is no reason for Couples to not use Zola when planning their wedding. 

We can achieve the vision by:

  1. Making Zola available to as many engaged couples as possible
  2. Connecting & presenting all that Zolas ecosystem has to offer in a manner that is relevant to couples wherever they are in their journey
  3. Building new tools for the largest user needs throughout the wedding planning journey that Zola is not already serving

As a Senior Product Manager, your ultimate goal is to collaborate with cross functional partners (marketing mostly) to grow the number of people using our products & the frequency in which they use them. Its hugely important to our couples & business that users can experience zola as one wedding planning ecosystem & not separate products. The Core Experience team is the team that helps bring this all together. 

Were looking for someone who can both sweat the details & tie them back to the big picture. The successful candidate should be equally comfortable talking tech with developers, brand positioning with marketing & conversion funnel metrics with the exec team.  Youll be assisting business unit specific Product Managers on how to grow specific businesses within Zola.  Youll obsess over A/B testing different landing pages & funnels, youll love thinking through SEO strategy & user journey data. Youll be excited to understand how an advertising channel drives traffic to the site, but more importantly the tradeoffs between the quality & quantity of leads. We are looking for someone that is already passionate about or excited to learn more about the pain points associated with Wedding Planning & are eager to deliver a best in class experience for our couples at all stages of their planning process, but especially those just engaged! 

In addition, this person will execute on the vision, anticipate & make trade-offs, deliver an amazing customer experience, & prioritize everything there is to do while keeping the business & customer needs top of mind. Youre a problem solver & have a proven ability to work collaboratively with cross-functional teams & manage multiple projects at the same time. 


  • Owning the product roadmap for the Core Experience team 
    • Prioritize key features that focus on growth, monetization, & delight the customer
    • Communicate projects to key stakeholders of all levels
    • Project management of all projects on the roadmap 
    • Analyzing & report on performance of features & performance 
  • Deeply understanding the customer & thinking creatively about how to serve them better
    • Conduct user testing to better understand how customers interact with the current product & future ideas 
    • Dissecting customer frustrations with wedding planning & identifying ways to turn frustration into delight
    • Partner with Marketing, Product Design & Engineering to continuously improve customer retention
  • Feature performance & KPIs
  • Understanding of technical constraints & knowing where to push the boundaries
  • Evaluating competitors & the market for capability-oriented & emerging development & technology trends
  • A/B Testing landing pages & onboarding flows
  • Implementing SEO best practices 

Our ideal candidate loves both building & optimizing, & both strategizing & doing.  You are a structured & creative thinker, able to toggle easily between the big themes & the little details.  You are equally comfortable in SQL & Google Analytics, & you can prove your ability to learn new systems & processes quickly.  You even enjoy drafting up push notifications! And, of course, you love working with kind, smart colleagues who share a commitment to putting the customer first!

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