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Squarespace // creative tools for designing websites
 
Marketing, Full Time    Chicago, IL    Posted: Tuesday, July 19, 2022
 
   
 
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JOB DETAILS
 

The Gig

The Tock Marketing Team is looking for a Senior Content Writer! Our Marketing team is tasked with the exciting responsibility of growing Tocks brand. You'll join our mission-driven marketing team & company dedicated to supporting restaurants, wineries & the hospitality industry. We're marketing innovative & powerful tools that fundamentally change how restaurants, wineries, & culinary businesses operate. We're connecting these businesses with millions of diners around the world, giving consumers a trusted brand to find delicious experiences from destination-worthy & award-winning spots to neighborhood favorites. And we're growing our marketing team to make it all happen.

Were looking for an effective & skilled content writer with B2B experience; who can simplify complex ideas into simple, digestible content to successfully increase engagement, drive website traffic & produce conversions. This role is focused on creating multiple types of content to generate new customer leads, engage existing customers, drive Press & increase the overall awareness & share-of-voice of Tock in the category. You will have an opportunity to conceive, write, edit, & execute marketing copy across key digital channels, with primary focus on email, blog, white papers, website pages & ad creative content. 

You will report directly to the CMO & will be located in Chicago.

Youll Get To 

  • Write, edit & create copy for:  email campaigns, product newsletter & release notes, in-product marketing, Sales resource pages, Resource Center articles, website landing page copy, digital advertising (including paid display, search, & social ads), blog, & broad integrated campaigns across key paid & owned channels.
  • Long & short form projects that require research & interviewing
  • Have understanding & mastery of leveraging brand persona in voice, tone & messaging
  • Keep abreast of trends in content & style reflected on various media & marketing channels
  • Have & bring to life a deep understanding of our customers
  • Help drive messaging deliverables across all owned channels efforts to deliver fresh, compelling, informed stories about our customers
  • Balance personality with brevity, bringing an approachable & casual but clear voice to our products
  • Write clear, intuitive help center articles that our customers are eager to reference & rely on
  • Write compelling customer messages like release notes & feature announcements

Who Were Looking For 

  • At least 4 years experience as a copywriter, content strategist, & editor for B2B. Ideally to include the following: SEO Content Writing (Short-Form & Long-Form), SEO Copywriting (B2B & B2C), Blog Writing, Landing Pages, Email Marketing, Editing & Proofreading, Press Releases, White Papers, & Keyword & Competitor Research
  • Experience in an agency or in-house role within a marketing team
  • Experience marketing FOR a B2B brand is preferred, but bonus would be experience marketing TO consumers (B2C)
  • Background in the hospitality industry is a plus
  • An envy-inducing portfolio of digital-first work
  • Strong understanding of SEO best practices
  • Outstanding verbal & written communication skills
  • Ability to communicate complex hospitality & technological topics in clear, concise ways to a non-technical audience
  • Excellent accuracy & attention to detail
  • Ability to juggle multiple projects; heavy user of the phrase what if
  • Ability to work independently & collaboratively with marketing, creative, design, & products teams in a fast-paced environment 
  • Ability to take feedback from a wide variety of team members
  • Passionate about storytelling & helping build a growing brand
  • Self-motivated, positive attitude with strong organizational skills balancing long & short term projects
  • Sense of pride in presenting well written, on-brand, error-free work
  • Excitement for ideating & creating in an ever-changing, fast-paced environment
  • Mild social media obsession
  • Loves to dine out, discover new places, & use oxford commasthank you very much

Benefits & Perks

  • Health insurance with 100% premium covered for you & your dependent children
  • Flexible vacation & paid time off
  • 401k with employer match
  • Paid parental leave
  • Fertility & adoption benefits
  • Education reimbursement
  • Commuter benefit in the form of pretax (US)
  • Employee Assistance Program
  • Backup Dependent Care
  • Subscription to mindfulness app, Headspace
  • Charitable donation match

Tocks Growth

  • Awarded Fast Company's "Most Innovative Companies" in 2021
  • Awarded Built Ins Best Places to Work in 2020, 2021, & 2022
  • Awarded Americas Hottest Brands of 2020 by AdAge 
  • Won Chicago Tribune's "Game Changer" Award for industry innovation
  • Reached a global customer base of 30 countries operating in 200+ cities
  • Processed over $1 billion in prepaid reservations
  • Named one of 2019's 50 Startups to Watch
  • Featured in: New York Times, Bloomberg, GQ, Vice, Wired, Food & Wine, Eater, Skift Table, Chicago Tribune, Crain's Chicago Business, New York Post, & more

About Tock

Tock is the all-in-one system for reservations, takeout, delivery, & events. We are changing the way restaurants, wineries, & culinary event organizers run their business & how guests explore, discover, & book at these places all around the globe.

About Squarespace

Squarespace is a leading all-in-one website building & ecommerce platform that enables millions to build a brand & transact with their customers in an impactful & beautiful online presence. Our suite of products enables anyone at any stage of their journey to manage their projects & businesses through websites, domains, ecommerce, marketing tools, & scheduling, along with tools for managing a social media presence with Unfold & hospitality business management via Tock. Squarespace democratizes access to best-in-class design, helping our customers in approximately 200 countries & territories maintain consistent branding across all digital touchpoints to stand out online. Our team of more than 1,400 is headquartered in downtown New York City, with offices in Dublin, Ireland, Portland, Oregon, Los Angeles, California & Chicago, Illinois. For more information, visit www.squarespace.com

Our Commitment 

Not only do we embrace & celebrate the diversity of our customer base, but we also strive for the same in our employees. At Tock, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

 
 
 
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