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Liftoff
 
New York    Posted: Friday, May 10, 2019
 
   
 
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JOB DETAILS
 

Liftoff is a rapidly growing mobile marketing technology company that is changing the way advertisers acquire & engage with mobile app users. We are looking for an Ad Operations Analyst to help manage increasing operational demands related to mobile marketing campaigns for a growing portfolio of customers.As a member of the ad operations team, you will have huge impact on our business & the success of our customers. You will also help shape the growth of this team.

In your day-to-day you will:

  • Serve as an internal POC for key clients - managing & optimizing for performance, collaborating with account teams & escalating niche issues internally
  • Optimize campaigns for post-install goals using proprietary tools & dashboards; making recommendations to client-facing team to enhance customer strategies
  • Perform correlation analysis & find creative ways to utilize our machine learning/optimization toolbox
  • Lead cross-functional communication across both technical & non-technical teams
  • Identify & analyze performance trends & potential issues
  • Spin up new campaigns & ensure they are set up for success, flagging any non-standard pitfalls
  • Execute ongoing campaign optimizations & adjustments
  • Critically assess team processes & drive improvements

Our ideal candidate has:

  • 1-3 years campaign optimization, BI, or analytical experience
  • The ability to draw insights from data
  • Organizational & communication skills
  • A proactive spirit
  • A strategic mindset
  • Strong attention to detail

Bonus points if you also have:

  • Ad tech/performance-focused optimization experience
  • Experience working with various analytics toolsets & dashboards
  • Experience using SQL & Tableau
  • Advanced Excel experience
 
 
 
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