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Blenheim Chalcot // venture builders & invest funds
 
Marketing, Full Time    London    Posted: Wednesday, September 22, 2021
 
   
 
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JOB DETAILS
 

We're looking for a senior events marketing executive with a positive, down to earth & proactive approach to join our Events Marketing team. In this role, you will be responsible for your own event end-to-end marketing campaigns.

Key responsibilities

  • Developing & executing on marketing campaigns to acquire attendees to our events & awards.
  • Utilize email, social, search, partnership, affiliate & other channels to successfully reach, acquire, convert & retain event & award attendees (paid, free & VIPs)
  • Write copy for use across all channels with a strong data-driven approach to A/B testing & optimization.
  • Work to an event marketing plan with clear, regular & accurate reporting of performance & tracking.
  • Be a leader & role model for Marketing Executives taking on responsibility of being a champion across a number of technologies, processes & developing best practices.
  • Obsess over data collection, storage & enrichment working closely with the data team to maintain & build a highly effective database.
  • Continuously look for opportunities to improve campaign performance.

The Ideal Candidate

  • Proven experience in B2B event marketing working on a variety of event formats (large & small).
  • Experience with email & marketing automation tools (ideally Marketo).
  • Strong copyrighting & proof-reading skills.
  • Data driven with strong knowledge of best practices in maintaining a healthy & effective database.
  • Able to prioritise competing demands against tight deadlines

Personal Characteristics:

  • Great attitude: proactive & energetic, enthusiastic & fun to work alongside, with a strong work ethic
  • Highly organised & structured planner with the ability to deliver projects on time
  • Outstanding people skills with the ability to develop relationships with a wide range of individuals
  • Excellent accuracy/attention to detail essential
  • Commercially aware
  • Able to remain calm under pressure in a fast-moving environment
  • Results-oriented & tenacious

OUR CULTURE:

Our culture is inclusive, modern, friendly, smart & innovative we seek to employ bright, positive thinking individuals with a can-do attitude.  Our people enjoy challenging themselves to be the best at what they do if that sounds like you, youll fit right in!

Contentive see diversity as a really positive thing that actually creates a better workplace & delivers better outcomes, so we are really keen to maximise the diversity of the workforce & actively encourage applications from anyone & everyone.

OUR VALUES:

  • Passionate
  • Flexible mindset
  • Humble & Social
  • Curious
  • Accountable
  • Diverse & inclusive.

WHAT WE CAN OFFER YOU:

  • 25 days of paid holidays (plus a Birthday Day & an additional day off around Christmas)
  • Life Assurance 4 x annual salary.
  • Pension Scheme
  • The right mix of challenges, learning & development opportunities

CAREER PATHWAY

Your career is in your hands. We expect you to take ownership of your own career development & of course, we are here to support & guide you. Our career pathway is designed to clearly highlight the different avenues you may wish to take during your career with Contentive. We encourage you to have open & honest conversations about how you are performing in your role & ask for feedback. We adopt the growth mindset principle to development. Success is not an accident; success is a choice. Stephen Curry.

About Contentive

Contentive is reinventing B2B media & events. Staying up to date in a fast-changing industry is a major challenge for professional executives. We develop smart ways to curate & create content that cuts through the noise & captures the attention of busy execs to help them succeed in their roles.  In turn, we offer suppliers that want to influence these communities, a cost-effective, reliable, scalable source of qualified leads. We aim to become a long term, retained partner with leading suppliers in each of our markets.  

Our range of highly focused promotional solutions can help companies successfully capture their market, increasing brand awareness, delivering quality leads & ultimately providing a great return on their marketing investment.

We pride ourselves on the highly reputable brands we have in Contentive, these are split across four areas; Digital Marketing, FinTech, HR & Financial Services.

We are a technology led business, constantly innovating to improve the experience we offer our audiences. Our proprietary technology stack combines marketing automation & a customer data platform, allowing us to continuously monitor the topic & format preferences of our audiences. This enables us to personalise their experience online or at an event driving higher engagement rates & providing us with unrivalled intelligence & insight about each communitys behaviours & preferences.  

 
 
 
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