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Alfred // digital & in-home concierge services
Marketing, Full Time    New York City    Posted: Wednesday, February 24, 2021
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Your role in our mission

Were Alfred, & were building the future of living. We provide residentfirst software & services to deliver inhome support & local experiences. Were contributing to build a future where everyone has the help they need to make time for the people & things that matter most. Since 2015, weve completed millions of services & saved our members countless hours across more than twenty cities. 

Given our unique relationships with residents, Alfred launched the high-impact opportunity for brands to market to consumers authentically within their homes.  With a rapidly expanding footprint across 20 U.S. cities, were unlocking a channel for brands to tell their stories in the context of resident lives & efficiently put products in the hands of consumers.  The critical role of Brand Marketing Manager will be responsible for developing & executing partnerships & campaigns on behalf of brand clients in support of Alfreds brand sponsorship sales goals.

How youll help us to be successful 

As the Brand Marketing Manager, you will be responsible for pre-sale ideation & creating pitches & proposals to sell marketing opportunities that leverage Alfreds unique in-home marketing capabilities. Key aspects of this role include:

  • Working with Partnerships & Sales, develop pitch presentations & marketing proposals for prospective brand clients & agencies with a focus on creative thinking & resident experience
  • Understand brand client business needs that match with Alfred capabilities including in-home promotion, sampling, & experiential programming
  • Develop the executional for brand campaigns, including timelines & creative briefs
  • Create post-campaign recap materials, including analysis of performance data
  • Leverage campaign wins to inform brand category development, sales growth strategies & high-value pipeline development

What superpowers youll use

  • Ambition - you have a self-starter motivation to win
  • Empathy - you deeply understand both client & internal team perspectives to inform high-impact opportunities
  • Creativity - you develop & evangelize opportunities that leverage unique capabilities in a differentiated way
  • Collaboration - excellent relationship-building skills with an ability to align a variety of internal & external stakeholders to ensure successful campaign execution

Who you are

  • Bachelors degree in business, marketing, or related field
  • 4+ years of experience in Brand Marketing or Advertising Sales at a publisher, agency or brand client
  • Strong track record in thriving in a hyper-growth environment with a roll-up-your-sleeves approach
  • Exceptional resourcefulness, organizational, & problem solving skills
  • Self-motivated with a strong work ethic
  • Ability to multi-task & close the loop ensuring strong relationships & lines of communication
  • Coachability, bias towards implementing feedback, & dedication to improving your craft - our team thrives on feedback & improvement through reflection
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