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Muck Rack // public relations software
 
Marketing, Full Time    New York City or Remote    Posted: Wednesday, October 30, 2019
 
   
 
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Muck Rack helps journalists & PR professionals work better together. Communications teams at Fortune 500 brands, agencies & startups use our all-in-one PR platform to monitor news, research & engage with relevant journalists, & measure success. Meanwhile, Muck Rack provides journalists with free, automatically updated portfolios to showcase their work & to provide information about what stories theyre looking for, their personal interests & how they prefer to be pitched.

Were looking for a Content Marketing Manager to source, produce, distribute & optimize our content across multiple platforms & formats. Youll bring creativity, experience & grit to craft & manage an editorial calendar that engages & educates our audiences of thousands of media & PR professionals.


Responsibilities:

  • Manage our content strategy, editorial calendar, & editorial guidelines. This includes a variety of content marketing initiatives including our newsletters, blog, social media, website, published articles, customer stories, video, & more.
  • Create content with compelling narratives & excellent storytelling that engages our target audiences (PR pros & journalists)
  • Develop standards, systems & best practices for creation, distribution, maintenance, & repurposing of content
  • Drive our contributor network & guest posting program; be an arbiter of best practices in grammar, messaging, writing, & style.
  • Ensure all content is on-brand, consistent in terms of style, quality & tone of voice, & optimized for search.
  • Work closely with our designer on all creative & branding initiatives to ensure a consistent message across channels.
  • Identify & interview journalists, PR influencers, & our customers & create original, compelling content based on their stories.


Requirements

  • 5-10 years of hands-on writing & editing experience with a proven track record of reaching, engaging & growing audiences
  • Journalism and/or PR experience strongly preferred
  • Masterful storyteller; excellent at written & verbal communication
  • Self-motivated & resourceful
  • Strong project management skills to manage editorial schedules & deadlines
  • Ability to think strategically while being hands-on, organized, & detail-oriented
  • Ability & passion to learn about new technologies & audiences
 
 
 
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