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Tremor Video
video optimization & attribution platform
 
Product, Full Time    New York    Posted: Tuesday, June 11, 2019
 
   
 
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JOB DETAILS
 

RhythmOne/Tremor Video DSP is seeking an experienced Product Marketing leader to drive go-to-market activities for all of our programmatic brand video efforts. This person will maintain a pulse on market trends & competitive intelligence, will collaborate cross-functionally to define product strategy & manage the process through to commercialization. The ideal candidate for this role will be a revenue-driven leader who can partner closely with Sales, Partnerships, Ops, Brand Marketing & Product to drive the investment strategy for our brand customers with a focus on driving business outcomes using cross-screen/video activation solutions. Must be able to adapt to changing business needs, priorities & timelines & excel at providing regular, transparent communication across a global organization. The Director of Product Marketing is responsible for developing strategy with their direct reports including product positioning, packaging, training & outbound marketing support across the portfolio of brand video products.

Key Responsibilities:

  • Proven experience leading a successful team of Product Marketing managers including training, coaching, & providing consistent goal-setting & feedback.
  • Develop a deep understanding of market needs in coordination with Product, Partnerships, Sales & customers to drive new products & feature enhancements.
  • Identify new market opportunities & recommended areas of investment through the MRD creation process with validated ROI & customer demand.
  • Ability to contribute & support your team throughout the entire go-to-market process, setting clear goals, assisting with messaging, reviewing materials, & tracking launch success against ROI.
  • Own the commercial strategy & roadmap in partnership with Product & clearly communicate details with stakeholders across the company.
  • Provide consistent thought leadership on market trends, competitive dynamics & overall company positioning.
  • Ability to translate complex concepts into language that customers will understand.

Qualifications:

  • BA/BS degree or equivalent.
  • 10+ years of professional experience
  • 5+ years of marketing or product management experience
  • Experience working in ad tech, with a DSP/SSP or at an ad agency with a video focus (digital/linear TV) is a plus
  • A passion for innovation & a solid understanding of advertising technologies, products & business trends
  • Demonstrated ability to successfully lead & coach a team
  • Proven ability to form relationships & lead cross-functional teams in a global organization
  • Curious, analytical & data-driven
  • Structured & strategic thinker
  • Clear, concise communicator
 
 
 
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