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Splice // cloud platform for music creation, collaboration & sharing
 
Marketing, Full Time    New York City, United States    Posted: Thursday, February 11, 2021
 
   
 
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JOB DETAILS
 

We are looking for a CRM Associate to join our growing marketing team. You will be a day-to-day executional owner of CRM programs, setting up cross-channel campaigns in thoughtful, strategic ways & reporting on end business results. You are passionate about & familiar with marketing technology tools, particularly within the CRM space. You are highly analytical & enjoy getting in the weeds on segmentation & customer journeys, while also thinking more strategically about what will drive business results. 

Key Responsibilities:

  • Play an instrumental role in building multi-channel, multi-platform CRM programs (email, push, in-app messaging).
  • Understand & leverage behavioral data to drive continued improvement of our customers lifecycle journey.
  • Apply customer segmentation, build multi-channel journeys & required tests, & report on performance using internal data platforms.
  • Work cross-functionally, partnering with Engineering, Product, Data, & Marketing teams to execute on strategies that drive retention & long-term customer value 
  • Report on project performance, using the data & insights to refine CRM strategy & tactics.

Requirements:

  • 2+ years of experience with CRM marketing, specifically in a subscription business.
  • Strong grasp of audience segmentation, mapping customer journeys & driving relevant personalization
  • Strong project management skills with the ability to manage, execute & analyze in a fast-paced environment.
  • Strong technical skills such as working knowledge of HTML & CSS, good understanding of how technical systems talk to each other.
  • Organizational & interpersonal skills with the ability to organize & share ideas & insights effectively
  • Analytical & thoughtful open to testing new ideas & work towards validating results

Bonus:

  • Prior experience with tools such as Braze & Looker
  • Prior experience with push notifications & mobile marketing
  • Working Python & SQL knowledge
  • You dabble in music production

Equal Opportunity Employer:

Splice is an equal opportunity employer, committed to diversity & inclusion. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.

 
 
 
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