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Warby Parker // boutique-quality eyewear retailer
 
New York City    Posted: Wednesday, October 05, 2022
 
   
 
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JOB DETAILS
 

Warby Parker is on the lookout for a data-driven Senior Manager of Growth to oversee our offline marketing. In this position, youll manage core marketing channels such as Linear/Streaming TV, Podcasts, Influencers, & Direct Mail to drive brand awareness & customer acquisition. Reporting to the Head of Growth, youll develop, implement, & analyze these strategies to drive growth online, in-store, & across our suite of mobile apps. Interested? Excited? Wish you could start tomorrow? Keep reading!

 What youll do:

  • Own Offline Marketing strategy, execution & reporting, end to end. This includes budget vs. actuals reporting as well as forecasting for FP&A
  • Lead the development, execution & analysis of all TV (linear & streaming), podcasts, radio, direct mail & OOH - working to enhance the brand & build the business (from creative brief through execution)
  • Develop & scale micro-influencer/affiliate program with support from Online Marketing & Social Media teams
  • Partner with Retail Brand Marketing & Performance Marketing teams to develop scalable local marketing strategies designed to drive consistent in-store foot traffic & eye exam utilization
  • Partner with 1:1 team to implement programmatic direct mail initiatives within a consistent lifecycle user journey. Examples include prescription renewal & contacts re-ordering
  • Develop & execute plans to drive improvements in brand awareness & conversion broadly but also specifically amongst 18-34 demographics through both performance & brand marketing initiatives
  • Partner with Ecommerce team to develop & scale landing page strategies for Offline marketing, specifically focused on optimizing traffic from Influencer, Podcast, & Digital Audio strategies

Who you are:

  • Backed by 5+ years of experience directly managing individual channels, including 1+ years managing individual contributors
  • Equipped with experience managing a budget of >$20mm in annual offline marketing 
  • An expert in traditional offline media (TV, radio, direct mail, print, OOH)
  • Experience leveraging a variety of analytical tools/methodologies to determine marketing effectiveness. These methodologies make include multi-touch attribution, media mix modeling, & consumer surveys
  • Driven by a channel-agnostic mindset, especially when it comes to customer acquisition
  • Inquisitive, curious, calculated, & never afraid of failure

 

Warby Parker requires all newly hired in-person or hybrid employees to be fully vaccinated against COVID-19 by their start date. Warby Parker is an equal opportunity employer & will provide reasonable accommodation, as necessary with federal, state, or local law, to those individuals who are unable to be vaccinated.

 
 
 
 
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