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Peloton // connected indoor fitness cycles
New York City    Posted: Tuesday, July 19, 2022
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Peloton is seeking a Senior User Researcher to support the innovation, iteration, & optimization of our pre-membership touchpoints, specifically the e-commerce experience. This Senior User Researcher will collaborate with Product Managers, Designers, Data Analysts, & Engineers to enhance the quality of acquisition experiences in meaningful ways. They will use qualitative and/or quantitative research to strategize & improve features & experiences developed by e-commerce teams. This role is ideal for someone who is passionate about user research, has research subject matter expertise, & can lead multi-phased research studies across various acquisition workstreams. Outside of prior user research expertise, success in this role is dependent on being highly self-motivated, super organized, open to feedback, a great presenter, & collaborative. This role will work across Peloton e-commerce teams & will report to the Senior Manager, User Research.


Evolve our process for organizing user research & testing across multiple e-commerce teams & User Researchers, ensuring appropriate prioritization of projects as well as crafting & leading short- & long-term research plans.
Collaborate directly with Researchers, Product Designers, Content Designers, Product Managers, Data Analysts & Engineers to define & align on research objectives & methodologies.
Build, lead & execute multiple simultaneous research plans, choosing efficient methodologies (qualitative and/or quantitative) to answer Product & UX research questions that produce new actionable insights.
Own research roadmaps & cross-functional relationships for multiple e-commerce product areas as well as connect the dots across studies.
Approach research studies with a proactive mindset (e.g., scaling insights for other teammates/projects, improving templates for research & readouts, etc.).
Identify moments to mentor researchers with the chance to lead researchers as appropriate.
Work closely with Research Coordinators to define recruitment strategy, handle logistics & scheduling, & incentivize participants.
Regularly conduct discovery (user interviews, diary studies, surveys), tactical (e.g. iterative usability studies), & evaluative research (e.g., usability studies, concept evaluations, benchmarking, heuristic evaluations) on Peloton acquisition products, to identify pain points & ensure that the current experience is constantly improving.
Regularly use UX research platforms to recruit participants & program, launch, & analyze results.
Compile & present learnings to the relevant stakeholders in a clear & actionable way they can use to design product improvements, including actively ensuring your insights are embedded in current in-flight research that you may not own.
Help to formulate & scale research documentation to better understand prospect-specific user behavior. Document & track learnings gathered through testing & research so insights can easily be referenced & applied for future projects.


Master of both qualitative & quantitative techniques
5+ years of user research experience, ideally at a product company
Analyze & synthesize research & testing data, & report it in a concise & actionable way
Develop processes to organize work across multiple people & teams
Strong analytical, & problem-solving skills
Versed in remote & in-person user research methodologies
Communicate & utilize storytelling effectively
Eager to explore new methodologies & teach others
Thrive on managing multiple priorities & executing projects
Work collaboratively in a team environment
Demonstrate initiative by acting as a self-starter; operate autonomously & also accepts support
and mentorship that is offered while proactively seeking it when needed
Operate with attention to detail
Preferred Qualification: Degree in Human/Computer Interaction or Psychology, or equivalent



Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
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