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LiveRamp // data onboarder for marketers
 
Marketing, Full Time    Tokyo, Japan    Posted: Friday, November 01, 2019
 
   
 
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JOB DETAILS
 

ABOUT LIVERAMP

LiveRamp is the leader in data connectivity, helping the worlds largest brands use their data to improve customer interactions on any channel & device. We thrive on mind-bending technical challenges & are on an exciting phase of growth globally. Our values of entrepreneurship, humility, & constant personal growth are what drives us forward, creating values & making significant impact in the digital ecosystem.

ABOUT THIS JOB

We are looking for a highly motivated Marketing Manager to bring LiveRamp brand & vision to Japan market. This position is responsible for developing & implementing programs that drive pipeline & brand awareness, creating demand, supporting marketing initiatives, GTM planning, & motivating the channel to buy & sell, ensuring programs meet sales & marketing goals & targets.

RESPONSIBILITIES

  • Develop the marketing strategy for the Japan market in line with corporate objectives
  • Drive all integrated & direct marketing activities targeting prospects, customers & partners
  • Create product content such as case studies, videos, website copy & blog posts
  • Research on market competitive activity with respect to announcements, sales, programs, promotions, & advertising
  • Manage PR agency for PR opportunities, press releases, interviews & all external communications to drive corporate branding & media engagement
  • Run demand generation programs to drive qualified leads & expand potential lead generation channels
  • Work with regional & global marketing team for aligned branding message & local experiences sharing
  • Maintain local website content to drive traffic & enquiries & enhance brand awareness
  • Localise including updating sales materials that articulate LiveRamps value proposition for clients & partners, including case studies, presentation decks & related collateral
  • Provide customer & market insights to Sales/Business Development/Customer Success Managers & Product teams
  • Measure key performance indicators of Japan's marketing activities with monthly & quarterly roll up

QUALIFICATIONS

  • BA/BS degree with minimum 5 to 10 years of relevant marketing experience in Adtech, MarTech, Enterprise Technology or SaaS industries
  • Exceptional writing, communication & presentation skills
  • Understanding of Japans Adtech landscape is highly desired
  • Results oriented with a can-do spirit that loves to exceed expectations & meet deadlines
  • Outstanding interpersonal skills to work with diverse set of internal & external stakeholders to create a shared vision & drive projects to successful completion
  • In-depth knowledge of all marketing mediums & integrated campaign management
  • Experience & proficiency with social media & identify potential engagement opportunities to map LiveRamp's work to trending news
  • Working knowledge of channel marketing & CRM system eg. Salesforce & Marketo is highly desired
  • Highly self-motivated with a hands-on collaborative approach to problem solving
  • Type S(tartup) personality: smart, ethical, friendly, hard-working & proactive (no exceptions)
 
 
 
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