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Remote - US / Canada    Posted: Wednesday, August 04, 2021
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GitHub is looking for a Digital Advertising Specialist who can work with our demand gen, field marketing & marketing ops teams to ensure that our campaigns not only get attention, but also drive business outcomes. As part of the Integrated Demand Team, the Digital Advertising Specialist executes the performance of our digital advertising campaigns. 

The Digital Advertising Specialist supports our team in the planning, execution & measurement of our  advertising campaigns. They will be responsible for the intake of requests & communications with stakeholders, as well as the creation & launch of campaigns on platforms such as Google Ads, LinkedIn & Facebook.

The successful candidate will be naturally inquisitive, able to lead a project OR work as a team member, thoughtfully react to evolving business requirements, & be able to deliver sound conclusions based on available data, results, customer feedback, & other documentation, in a timely manner.


  • Develop, execute & optimize enterprise multi-channel paid media campaigns.
  • Maintain relationships with digital vendors & inform teams of the latest updates & changes.
  • Provide best practices, channel recommendations, measurement & testing plans to team.
  • Work with large datasets, translate data into meaningful insights, deliver reports & present those findings.
  • Work to improve audience management, bidding, & targeting strategies across various platforms.
  • Proactivelycommunicate with teammates in order to ideate, optimize & analyze campaign performance.
  • Work withourCreative team to help define assets to be created & drive continued creative testing. 
  • Compile andanalyzedata, deliver reports, & summarize/interpret results with accuracy. 
  • Shape campaign execution based on customer needs; set appropriate goals for campaigns.


  • 2+ years of related experience in paid advertising, experience building campaigns, e.g. AdWords, Display, & LinkedIn.
  • Agile, committed, flexible, able to forge ahead even with a high degree ofambiguity. 
  • High attention to detail & produces high qualityoutput. 
  • Strong analytical ability to interpret data & insights; identify trends anddeliver recommendations.
  • Self-starter, independent, quick & continuous learner. 
  • Excellent verbal & written communication skills - able to craft internal comms.

Who We Are:

GitHub is the developer company. We make it easier for developers to be developers: to work together, to solve challenging problems, & to create the worlds most important technologies. We foster a collaborative community that can come togetheras individuals & in teamsto create the future of software & make a difference in the world.

Leadership Principles:

Customer Obsessed - Trust by Default - Ship to Learn - Own the Outcome - Growth Mindset - Global Product, Global Team - Anything is Possible - Practice Kindness

Why You Should Join:

At GitHub, we constantly strive to create an environment that allows our employees (Hubbers) to do the best work of their lives. We've designed one of the coolest workspaces in San Francisco (HQ), where many Hubbers work, snack, & create daily. The rest of our Hubbers work remotely around the globe. Check out an updated list of where we can hire here:

We are also committed to keeping Hubbers healthy, motivated, focused & creative. We've designed our top-notch benefits program with these goals in mind. In a nutshell, we've built a place where we truly love working, we think you will too.

GitHub is made up of people from a wide variety of backgrounds & lifestyles. We embrace diversity & invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!

Please note that benefits vary by country. If you have any questions, please don't hesitate to ask your Talent Partner.


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