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CLEAR // biometric identity platform
New York City, United States    Posted: Thursday, April 21, 2022
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Founded in 2010, CLEARs mission is to create frictionless experiences. With more than 10 million members & hundreds of partners across the world, CLEARs identity platform is transforming the way people live, work, & travel. Whether its at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - making everyday experiences easier, more secure, & more seamless. Since day one, CLEAR has been committed to privacy done right. Members are always in control of their own information, & we never sell member data.

We are seeking a data driven experienced Director of Retention & Engagement communications. This person will be responsible for driving the consumer engagement lifecycle strategy of our business. They will have passion for marketing automation, problem solving, & working cross functionally. The Director of Retention & Engagement will lead a team & demonstrate the ability to build, execute, & scale email, SMS, push marketing campaigns, & remarketing efforts from conception to completion.

What You Will Do:

  • Lead the comprehensive customer marketing strategy across several lifecycle stages including activation, onboarding, customer engagement, upsell/cross-sell, winback.
  • Help define & operationalize our customer lifecycle in partnership with our CRM & Product marketing team. You will be a driving force. 
  • The Director of Retention & Engagement will be a great storyteller, with a focus on customer engagement & utilization
  • Partner with analytics & product to develop key target segments & cohort analysis to drive engagement strategy. 
  • Set campaign, segmentation, & channel mix strategy, & lead cross-functional teams to bringing 360 campaigns to life
  • Continuously test across our owned & operated channels (email, in-product, push, SMS, etc.)
  • Lead & drive a prioritized calendar of lifecycle initiatives to completion with various internal partners including creative, product marketing, BI, product, engineering, & data, as well as external vendors/agencies
  • Build & own reporting to measure success, & communicate performance (campaign status, risks, & mitigation plans) on a weekly/monthly/quarterly basis to internal collaborators (including senior leadership)

Who You Are:

  • 5-10  years digital marketing experience with validated hands-on experience driving growth & retention via CRM, email marketing, & customer segmentation
  • Consistent track record of using data, analytics, & insights to guide strategy & develop powerfully engaging marketing programs
  • Ability to build innovative marketing programs that deliver measurable value throughout the marketing funnel
  • Experience managing martech stacks & migrations in partnership with the products team to leverage the best platforms to drive engagement. 
  • Excellent communication skills, both written & verbal, with the ability to synthesize sophisticated concepts into clear, concise, & engaging messages
  • Strategic big-picture problem solver who can plot a campaign from idea to execution; ownership mentality
  • Creative & hard-working problem solver who possesses the ability to lead with authority & influence
  • Expertise & hands-on experience with Braze, Salesforce, Blueshift or other CRM platforms.  
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