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CipherHealth // patient communication & care coordination
 
Marketing, Full Time    New York    Posted: Friday, July 17, 2020
 
   
 
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CipherHealth is an award-winning healthcare technology company since 2014 that delivers a full suite of scalable & flexible patient engagement solutions for healthcare organizations to keep patients, staff, families & communities up to date & informed about their preventative, acute or elective care -- whether it is in a hospital, clinic, facility, at home or anywhere in between.

In this historic time, when the world faces a global healthcare crisis, CipherHealth is out in front helping hundreds of leading healthcare providers like UCSF, Johns Hopkins & University of Pennsylvania. Our solutions help these organizations screen patients & staff for COVID-19, communicate critical test results, monitor their recovery, & communicate important information to families, caregivers & the entire community at large.

About You:

This role is essential to scale & grow CipherHealths Marketing team. Through your management of the marketing automation platform & impact on the marketing technology roadmap, you will be seen as a thought leader in this space. 

You will be responsible for maintaining the email calendar, building out nurture campaigns, managing email lists, & ensuring Pardot & Salesforce are bilaterally in sync.  In addition to managing Pardot, you will have the opportunity to build out appropriate processes related to lead flow & customer journey campaigns. 

You will report to the Director of Marketing Operations, who oversees the creative, media, website & martech functions of the Marketing Department.  You will work closely with the Demand Generation team which fulfills growth marketing, customer marketing, & events marketing functions.

Responsibilities:

  • Advise & execute on audience segmentation strategies leveraging demographic & behavioral criteria from multiple sources within the marketing data ecosystem for optimal design & response
  • Leverage marketing automation to develop campaigns & programs based on unique business rules
  • Maintain data integrity within Pardot & Salesforce
  • Drive email messaging reporting & run ad hoc analyses when requested
  • Develop marketing assets, such as, emails, forms, landing pages, etc.
  • Build marketing flows, such as, Demand Generation, Lead Scoring, Lead Nurturing, etc.
  • Implement A/B & multivariate testing for emails & content to continually maximize performance & engagement

Requirements

  • 3+ Years Marketing Automation Administrative Experience (ie. Eloqua, Marketo, preferably Pardot)
  • Working knowledge of HTML, CSS, & MS Excel
  • Self-starter with an ability to initiate projects & execute from start to finish
  • Collaborative & team-oriented, with an ability to build strong working relationships across levels & department
  • Capability & eagerness to think outside the box 
  • Detail-oriented with excellent oral & written communication skills
  • Up-to-date with the latest trends & best practices in email marketing
  • Experience integrating marketing automation systems with Salesforce Sales Cloud

Nice to Haves:

  • Worked in Agile Setting 
  • Performed marketing analysis including advertising & funnel performance metrics
  • Bachelors degree in business or marketing is preferred
  • Experience using ZoomInfo or Definitive Healthcare Contact Acquisition Applications
  • Pardot Consultant Certification Credentials
  • Experience managing or building out chat-bot logic (i.e. Drift or Intercom)
 
 
 
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