This is Adyen
We took an unobvious approach to starting a payments company, building a platform from scratch. Today, we're the payments platform of choice for the world's brightest companies. Our unobvious approach is a product of our diverse perspectives. This diversity, of backgrounds, cultures, & perspectives, is essential in helping us maintain our momentum. Our business challenges are unique, we need as many different voices as possible to join us in solving them - voices like yours. So no matter where youre from, who you love, or what you believe in, we welcome you to be your true self at Adyen.
Digital Performance Marketing Manager, Global
We are looking for a Digital Marketing Manager to join our global marketing team. The global marketing team empowers local markets around the world in 20+ offices to translate their acquisition goals into successful digital marketing plans. As a global digital marketing manager, you offer strategic guidance for all paid media channels, including display, social & paid search, provide measurement frameworks, create & evangelize campaign playbooks & support with agency management & selection.
What youll do
- Gain an in-depth knowledge of each local markets acquisition goals & act as a consultant, helping to build & optimize a digital strategy that supports their goals & generates a strong pipeline of marketing qualified leads (MQLs)
- Manage our media agencies, establishing strong communication, facilitating coordination between our different agencies, ensuring the representation of local markets, making sure spend is on pace, deliverables are on time & performance goals are met
- Advise on global & local online media spend, including the allocation of spend across different channels & regions
- Help advance our ABM (account based marketing) strategy to target high value accounts
- Governance: ensure that we have a unified global digital strategy by working closely with the local markets & their agencies
- Be up to speed on the latest regulatory changes & emerging technology in digital marketing & educate local markets on what it means for their region & strategy
- Identify opportunities to improve digital performance globally & partner with local teams to run experiments that drive value for Adyen
- Alignment with Brand & Design to establish a streamlined creative process for digital campaigns as well as sharing insights & opportunities to improve.
- Minimum of 5 years of experience in digital media campaigns & experience in a B2B technology company
- Hands on experience with Google analytics, Salesforce a plus
- Hands on experience with DV360 (or any other Programmatic platform), YouTube, social, SEA
- Demonstrated experience in measuring & improving the ROI of marketing investments & campaign effectiveness
- Ideally experience of launching ABM campaigns
- You have a strong affinity for data, being able to both analyze & present it in a way that drives actionable insights for key stakeholders
- In-depth understanding of which media channels to use in which scenario to reach business outcomes, & knowledge of cross-channel strategies to create synergies between channels
- Well versed in the awareness, consideration & decision phases & what media channels to leverage at which stage
- Commercially minded, able to clearly communicate the relationship between marketing results & business outcomes
- Experience of managing a large media budget across different channels
- Collaborative, expected to be a solid communicator (in English) & able to work autonomously
Who we are
Adyen is the payments platform of choice for many of the worlds leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, & consumers' globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, & in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos & L'Oreal.
Ready to meet us?
If you are excited about this role & looking for a next step, apply by clicking the below link. We cant wait to meet you!