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    Sign in  
Critical Mass // digital experience design agency
New York    Posted: Friday, April 09, 2021
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As a Senior Strategist, you bring key strategic leadership & guidance to multidisciplinary teams. Youre not fazed effectively communicating your findings to varying audiencesfrom creative to technical team members. And you have an intimate understanding of your client, their competitors, & key industry trends relating to their business. Youre a rock star in at least two strategy disciplinesbusiness analysis, qualitative consumer research, web analytics, & information architecturebut well welcome your balanced working knowledge of all. Most importantly, you live & breathe insightsabout a clients business, their competitors, & their customers.

You will:

  • Collaborate with internal research team to perform quantitative & qualitative research.
  • Collaborate with social & marketing science teams to monitor social listening & web analytics reports.
  • Synthesize research, uncover insights, & write creative briefings for client & team.
  • Perform detailed research into our clients, their industry, & competitors across markets.
  • De-construct competitive best practices in digital marketing & create benchmarks.
  • Conduct digital ecosystem audits to map a brands online presence & assess the effectiveness of each touchpoint.
  • Identify opportunities for clients to use digital technology to enhance their overall digital presence & online marketing mix.
  • Work across multidisciplinary teams to implement & manage digital strategies.
  • Run agile design workshops to identify digital strategies for rapid prototyping & customer testing.
  • Recommend, plan, coordinate, & execute pertinent research & analysis activities, including sector analyses, competitive benchmarking studies, qualitative & consumer research, requirements gather sessions, & stakeholder interviews.
  • Synthesize & communicate the results of research to clients & project teams.
  • Provide insight & perspective on the clients strategic direction.
  • Collaborate with the team on overall strategy development.
  • Define measurement strategies for strategy development & site or program optimization.
  • Demonstrate the value of integrating strategy services into client engagements.
  • Provide thought leadership to colleagues & projects in a range of subjects, including requirements gathering, consumer research & insight, site measurement & marketing, & strategic planning.

You have:

  • 5+ years of related experience in the account & brand planning, business analysis, qualitative research, including web analytics & metric analysis, & information architecture.
  • 4 years agency or consulting & digital business experiences.
  • Experience developing proposals & presentations for clients
  • Ability to communicate complex subject matter verbally & written.
  • Experience with qualitative & ethnographic research driving the creation & implementation of digital design personas.
  • Experience in marketing research & sciences to establish & analyze complex studies.
  • Excellent collaboration skills & a team-player mindset.
  • Strong multi-tasking & flexibility skills.
  • A commitment to learning.

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