Rithum is the worlds most trusted commerce network, accelerating how brands, suppliers, & retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands & retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings & enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, & delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As the Marketing Operations Director, you will be instrumental in executing Rithums global marketing automation strategy by owning the companys marketing technology stack, managing technical campaign execution & establishing tracking & data workflows that drive marketing performance. Youll collaborate with cross-functional teams, lead a high-performing global team & manage key platforms to optimize & scale our marketing initiatives. Your expertise in B2B SaaS, advanced automation & technical marketing will empower Rithum to elevate marketing performance, streamline operations & deliver measurable results that support our growth objectives.

Responsibilities

• Execute Global Strategy: Shape & implement a global marketing operations & technology structure that aligns with Rithums business objectives driving lead generation, marketing sourced opportunities, marketing qualified leads (MQL), marketing qualified accounts (MQA), pipeline, bookings & customer expansion.
• Design & Manage Campaigns: Provide operational & strategic input by collaborating with other department leads across demand generation, ABM, brand, product & customer marketing. Build & deploy these campaigns leveraging your team & personal expertise.
• Platform Optimization & Integration: Oversee the selection, integration & ongoing optimization of marketing technology platforms, ensuring seamless alignment with CRM (Salesforce), ABM (6sense), marketing automation (Marketo) & other key tools to improve the quality of campaign execution & tracking.
• Inform Actionable Insights: Work collaboratively with revenue operations & data analysts to build the marketing inputs that flow into our analytics platforms & functions (MA, CRM, BI, ETL, AI), resulting in performance dashboards & informed business decisions.
• Cross-Functional Alignment & Lead Mgmnt: Partner with Demand Generation, Sales Development, Sales Enablement & Revenue Operations to align marketing strategies & lead management processes, enhancing lead quality, routing & performance metrics.
• ABM & Sales Intelligence: Collaborate with Sales Enablement & Demand Generation teams to help build & deliver ABM insights to sales, including account level intent signals, first party digital behavior & predictive funnel analytics.
• Internal Training & Enablement: Train cross-functional teams on marketing automation tools, best practices & platform capabilities to support organizational goals.
• Budget Management: Manage & optimize the marketing technology budget, ensuring cost-efficiency & maximizing return on investment.
• Data Integrity, Compliance & Process: Ensure data accuracy & regulatory compliance within marketing platforms. Regularly evaluate & enhance marketing automation processes, driving scalability & efficiency across marketing initiatives & ensuring seamless operational performance.

Qualifications 

Minimum Qualifications  

• 10+ years of experience in marketing operations, ideally within global B2B SaaS environments with demonstrated success in executing high-growth, scalable strategies.
• Deep hands-on experience using the following technologies: Marketing Automation (Marketo), CRM (Salesforce), ABM (6Sense).
• Proven ability to execute multi-channel marketing campaigns, including email marketing, lead nurturing & customer engagement initiatives.
• Deep expertise in data management, analytics & reporting with a track record of turning data into actionable business insights that drive measurable growth.
• Exceptional communication, project management & problem-solving skills with a proven ability to build cross-functional relationships in a fast-paced setting.
• Financial acumen with experience managing budgets & achieving ROI on marketing technology investments.

Preferred Qualifications 

• Bachelors degree in marketing, business, or a related field; Graduate degree marketing, business, data/analytics, technology or a related field is a plus.
• Prior experience in a private equity-backed, high-growth environment.
• Proficiency in digital marketing channels such as paid social, display advertising, SEM & SEO.
• Demonstrated ability to lead data integration projects using Marketo, including managing custom APIs & complex database structures.

What its like to work at Rithum 

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, & curious minds.

As part of the Rithum team, you are valued, supported, & included. Guided by a transparent culture & accessible, approachable leadership, we offer career opportunities aligned to your ambitions & talents. To ensure work & life balance works for you, we also offer an array of resources to support you & your families, including comprehensive benefits & wellness plans.

At Rithum you will:

• Partner with the leading brands & retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, & wellness days.
• Receive industry-competitive compensation & total rewards benefits.

Benefits 

• Medical, dental & vision benefits: Affordable health care plans & company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, & a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, & hospital indemnity insurance
• Pet insurance
• Legal assistance & identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, & Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture & supplies
• Culture & team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We celebrate diversity & are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants & teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, & business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort & accessibility are important to us, & we're here to ensure a seamless experience as you explore opportunities with our team.