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DoubleVerify // digital media measurement software & analytics
 
Marketing, Full Time    New York, New York    Posted: Friday, November 08, 2019
 
   
 
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JOB DETAILS
 

Senior Manager, Events & Social Media

Who we are

DoubleVerify is the leading independent platform for digital media measurement software & analytics that authenticates the quality & effectiveness of digital media for the worlds largest brands & media platforms. DV provides media transparency & accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at www.doubleverify.com

What youll do

As DV continues to grow rapidly in size & complexity, the business has identified the need to strengthen its marketing team with the addition of a Sr. Manager, Events & Social Media. This individual will be responsible for developing & executing a 12-month plan for event participation across regions where DV has a presence, including: North America, EMEA, APAC & LATAM. Working together with regional marketing coordinators, sales lead & PR partners, the plan will cover earned, owned & paid opportunities, as well as a plan for activation & KPI measurement for each event. This individual will also be responsible for managing DVs marketing-related social media programming & strategy.

You will handle events from start to finish, leading a dedicated in-house team & external contractors. As the primary point of contact for events, you will coordinate with regional sales leaders & marketing coordinators, regional PR partners & outside vendors. Our ideal candidate has 5+ years event management experience, has successfully worked on events with 500+ attendees, & has a great deal of self-sufficiency in accomplishing their duties. Our goal is to increase the quality & quantity of events we attend & host, raising our profile & delivering measurable results.

To be successful, you will:

  • Develop & enhance internal processes for participation & evaluation of events
  • Coordinate with vendors, exhibitors & stakeholders during event planning
  • Work with internal leadership & event vendors to define event topics & pitch earned & paid opportunities
  • Align social media efforts with event topics, participation & thought leadership
  • Establish a clear approach to measuring event success

Who you are

  • Bachelor's degree in marketing, communications or a related field
  • 5+ years B to B marketing experience with particular experience overseeing & executing events
  • Developed processes for evaluating events & measuring KPIs; experience doing so as part of an integrated, automated marketing program a plus
  • Strong written & verbal communication skills
  • Ability to work independently and/or facilitate communications across functional teams
  • Experience thriving in a fast-paced, team-based environment
 
 
 
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