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Iora Health // primary care w/ focus on Medicare patients
 
Marketing, Full Time    Houston, TX    Posted: Thursday, February 27, 2020
 
   
 
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JOB DETAILS
 

**Target start date is May 2020**

The Role

The Regional Marketing Specialist is a key member of the Marketing & Communications team, as well as the Texasmarket team. S/he will act as the local marketing expert & be responsible for generating marketing qualified leads & increasing brand awareness & consideration amongst the senior market for Iora Primary Care, a doctors office for adults on Medicare.

S/he will work very closely with TexasMarket leadership, Marketing, Sales & Iora Primary Care practice teams to implement a comprehensive local marketing strategy.


The position will be based in Houston, TX & will report directly to the Senior Marketing Manager based in Boston, MA. This role will cover several practices across Houston, & involves frequent travel within this market aligned with priorities. This person will be required to work occasional weekends.

Specific Responsibilities & Expectations

This is an amazing opportunity for someone with broad Marketing experience who would like to play a key role in a high growth, innovative healthcare company. Specific responsibilities will include:

  • Understand, communicate & execute marketing strategies to address specific market communities needs
  • Support the development of a local marketing plan & manage implementation to drive brand consideration & marketing qualified leads, which may include events, community outreach, community partnerships/sponsorships, digital efforts, local patient programs & alignment with national marketing plans, etc.
  • Manage in-practice & and out-of-practice events that support brand awareness & growth
  • Participate in patient ambassador programs to collect patient feedback, improve loyalty & drive growth
  • Drive Refer A Friend program
  • Partner with & provide marketing support to local Sales & practice teams (e.g, coordinate participation in community events)
  • Plan & execute practice events to drive awareness & enrollment
  • Manage & track against key performance indicators
  • Identify opportunities for local content for collateral, stories, social media, blogs, PR, etc.
  • Provide local content & execute prospect email marketing
  • Maintain & update online properties including local Facebook & website
  • Responsible for ensuring Iora's presence in the market remains on brand

Qualifications

  • Bachelor's Degree in Marketing or Business preferred
  • 2-5 years of marketing experience required
  • Event planning & management experience a plus
  • Understanding of the diverse communities in Houston
  • Must have strong communication skills & able to work across cross-functional teams
  • Strong attention to detail & ability to execute on multiple priorities in a fast-paced environment
  • Strong analytical & project management skills required
  • Creative thinker & problem solver
  • Self starter
  • Spanish speaking skills a plus
  • Team player who is driven by our mission to restore humanity to healthcare
  • Experience & success with lead generation & marketing within the healthcare industry a plus

About Iora Health

Iora Health is transforming health care, starting with primary care. We created a high-impact relationship based care model, that particularly benefits adults on Medicare & those who might need more attention. Our care model changes everything - the team, outcome-focused payment, customer service, & the technology that supports our care.

We know that when you invest in relationships with people, you can help them live happier & healthier. Our patients get a team that respects & listens to them. We get paid to keep our patients healthier, & it works - we are successfully improving the lives of our patients while lowering costs.

 
 
 
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