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Codecademy // platform for learning to code
 
Marketing, Full Time    New York    Posted: Wednesday, April 22, 2020
 
   
 
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Hello, World! Codecademy has helped over 45 million people from around the world upgrade their careers with engaging, accessible, & flexible education on programming & data skills. We provide over 200 hands-on interactive lessons ranging from Python to R to Javascript & everything in between. Our learners have gone on to start companies, new jobs, & new lives thanks to what theyve learned with Codecademy.

Codecademy was started in 2011 by two college students in a dorm room at Columbia that were frustrated by the huge gap between education & employment. A few years later, we are a rapidly growing, diverse team of 100+ in SoHo, NYC. Weve raised over $40m in venture capital funding from top investors including Union Square Ventures, Kleiner Perkins, Naspers, Y Combinator, & more.

If you value the pursuit of a compelling mission & an opportunity to play a significant role in an expanding business, please join us!

As Sr. Manager, Public Relations at Codecademy you will lead a key function & serve the Codecademy mission, helping us reach & educate people all over the world by sharing the Codecademy story & those of our learners. In this role you will be responsible for developing our public relations strategy, annual plan, & quarterly OKRs. You will also execute the function by developing communications assets, preparing CEO/Executives for speaking appearances & interviews, & delivering on all aspects of the plan.

The scope includes corporate, business, consumer & internal communications across our global business. Being at the forefront of our communications will require an ability to manage (potential) crisis situations, time bound opportunities, & well honed sensibilities across all forms of communication. As a leader within the greater Marketing team, you will support product launches, seasonal & evergreen campaigns, & programs such as member referral, student initiatives & more.

This role is strategic & dynamic, benefitting from an independent, creative & critical thinker. The ability to take initiative & thrive in a constantly changing environment, while forging connections across every area of the organization, including the executive group is vital. The ideal candidate is a connector, storyteller & collaborator with professional connections to major media outlets & within the tech community. Familiarity with edtech/online education media is not required, but a major plus! This role reports to the VP (head of) Marketing.

WHAT YOU'LL DO

  • Develop, manage & execute a strategic communication plan across every aspect of the Codecademy brand & business. This includes Corporate, Consumer, B2B, & Internal, across our global geographic footprint
  • Capture, understand, communicate & (where applicable) leverage industry & competitive trends that advance our Corporate & Marketing plans
  • Identify creative story angles to generate interest & elevate our visibility, share of voice & brand sentiment
  • Take charge in drafting PR collateral such as briefs, media pitches & press releases
  • Nourish industry relationships across your network
  • Evolve & maintain our Media list
  • Summarize & communicate media coverage through the lens of Codecademy, EdTech, & Business/Technology
  • Develop a measurement approach for Public Relations to understand success, ensure feedback loops & capture meaningful insights
  • Employ a global focus, expanding scale through regional approaches
  • Effectively communicate results & insights across stakeholders

WHAT YOU'LL NEED

  • 8+ years in Public Relations & Communications, with a background including both corporate & consumer, with some technology & international experience
  • Track record of developing & executing strategic PR initiatives, working cross functionally to deliver measurable results
  • Professional relationships with key media outlets & personalities across consumer, business & technology
  • A knack for storytelling & the ability to package the everyday as something compelling & meaningful
  • The ability to predict coverage & themes in the media sphere & shape our message to maximize coverage & shape the narrative
  • Expertise in the delivery of news media & editorial across traditional & digital platforms
  • An ability to make recommendations, establish reasonable timelines & areas of responsibility, anticipate costs, & identify measures of success
  • Strong project management & prioritization skills to ensure we focus on what really matters
  • Acting without ego to serve the interests of our learners & our mission
  • A bias for action, coupled with strong perceptive abilities & intuition
  • This role involves leadership, management, & execution - a great fit represents appreciating & understanding how to blend them for maximum impact

At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of users with our product & in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- & works to create an inclusive workplace where people of all backgrounds & beliefs are empowered to better their futures.

 
 
 
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