Offline Performance Marketing Director
Current is a leading U.S. challenger bank serving people who have been overlooked by traditional banks & one of the fastest growing fintechs with over 2 million members. Headquartered in NYC, our results-driven environment enables us to build better products, grow faster & empowers everyone on our team to have an impact on our business & our mission to improve financial outcomes for our members.
About the role:
We're looking for an Offline Performance Marketing Director to run customer acquisition campaigns across offline, out-of-home & non-digital channels, including: Linear TV, Streaming/OTT TV, Radio, Streaming Audio, Direct Mail, Print & other out-of-home media. The ideal candidate will have experience managing campaigns directly & as well as working with media & creative agencies. This role will be responsible for the day-to-day execution of campaigns as well as identifying new opportunities for growth. Its critical that the Offline Media Manager be able to run performance-oriented campaigns that are effectively tied to company KPIs, while also delivering on our brand strategy. The ideal candidate is a self-starter who is solutions-oriented, thinks creatively, enjoys fast-paced work & is motivated by success.
- 5+ years of media buying experience, including 2+ years of hands-on experience running campaigns on Television, Audio, & other offline media for a direct to consumer brand.
- Strong analytical skills; must be proficient in analyzing & interpreting data from third parties & adapt to using custom internal tools.
- Demonstrated ability to develop creative campaigns that uniquely relate to a target audience
- Strong copywriting skills with the demonstrated storytelling ability delivering relevant brand messaging.
- Experience working with growth oriented business using multi-touch attribution models and/or Media Mix Modeling to understand the incremental effect of marketing campaigns
- Competitive salary
- Discretionary bonus program
- Flexible vacation policy
- Medical, Dental & Vision premiums covered at 100% for you & your dependents.
- Commuter Benefits