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Vimeo // platform for watching, uploading & sharing videos
 
Marketing, Full Time    New York City    Posted: Friday, December 11, 2020
 
   
 
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JOB DETAILS
 

Vimeos mission is to help every business & video professional grow their brand with video. Through our ever expanding suite of tools that allows everyone to create, manage, share, & sell video we have seen incredible growth & one thing we are most proud of is our community. Our 200 million members are everything from high-end video producers, marketers driven by metrics, small business owners, agencies, enterprise teams & everyone in between. We are looking for an experienced Marketing Analyst to support Vimeos SEO & Content efforts. The right person will have a strong analytics background with equal parts technical & interpersonal skills, & will have previously worked in Web or Marketing Analytics.

What you'll do:

  • Partner with the SEO team to optimize funnel performance
  • Connect traffic to revenue by building funnel models that measure the impact of our SEO + content efforts
  • Set up & monitor keyword tracking to find opportunities & measure performance
  • Assist with monthly & ad hoc reporting to leadership
  • Collect & organize search engine data from internal databases & external data sources into one unified view
  • Monitor site performance & identify potential causes for changes to performance
  • Establish frameworks for measuring the efficacy of our social, blog, & site content
  • Establish & communicate tracking standard methodologies for our Community & SEO Content teams to implement
  • Run tests on Vimeos blog to generate findings our team can apply to improve conversion, time on page, & general user experience
  • Work with engineering teams to measure site speed & manage our sitemaps
  • Help measure the impact of content on both our self-serve & enterprise funnels
  • Build forecasting models to inform resourcing conversations

Skills & knowledge you should possess:

  • Bachelors degree (preferably in Business, Economics, Statistics or Computer Science) & 2+ years of experience in a data analytics role (preferably in a SaaS business)
  • Extensive SQL & Python experience working with large datasets
  • Experience crafting audience for targeted marketing campaigns
  • Proficient in Excel (pivot tables, keyboard shortcuts, etc.)
  • Consistent track record in using quantitative analysis to drive product and/or business decisions
  • Experience with Google Analytics, SEMRush, Ahrefs, & Google Search Console
  • Experience reporting on SaaS sales funnels
  • Experience building dashboards in Looker or Tableau

About us:

Vimeo is the worlds leading professional video platform & community. We empower over 200 million users from creatives to entrepreneurs to the worlds largest brands to grow their business with video. Our products make it easy to create high-quality, impactful videos & to reach teams, audiences & customers anywhere.

Vimeo is powered by a growing team of over 650 passionate, dedicated humans. Were headquartered in New York City with offices around the world. We believe our impact is greatest when our workforce represents the diverse & global community that we serve, & were proud to be an equal opportunity employer where diversity, equity & inclusion is prioritized in how we build our products, leaders & culture. Learn more at www.vimeo.com/jobs.

 
 
 
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