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HelloFresh // meal kit delivery
 
Marketing, Full Time    New York City    Posted: Friday, February 26, 2021
 
   
 
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JOB DETAILS
 

Americas Best Value Meal Kit, EveryPlate, is looking for an Associate, Growth Marketing. Having grown 500% annually over the last two years, we are looking for a rockstar growth marketer who will help us to get to the new level of growth.You will work very closely with our Senior Manager, Growth Marketing to ensure the success of our high growth business. 

In order to be successful in this role you will have to show a strong entrepreneurial attitude as you would be wearing many hats at once. Additionally, you will work across a variety of different growth marketing channels owning them in both strategy & execution. Its an exciting role allowing you to develop as a future growth marketing leader in the D2C space as well as help build one of the biggest food-tech brands in the world. 

You will

  • Manage different marketing channels from beginning to end (strategy, planning, execution, budgeting, analysis & optimization). Some of the channels would be affiliate, direct mail, partnerships, insert media, podcasting & more
  • Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them
  • Analyze the effectiveness of all marketing campaigns across your channels
  • Provide project management support to ensure deadlines are met
  • Create & build new relations with external partners
  • Design, implement & analyze A/B split tests across all channels (offer, creative & CRO)
  • Spearhead new channel testing in order to stay ahead of the competition

You are...

  • Obsessed with growth & building things while not being afraid to get your hands dirty
  • Solid understanding of testing approaches including A/B tests as well as incrementality tests
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV, ROI, LTV/CAC, etc)
  • Persistent & have bias-to-action with a track record of performance
  • A natural hustler with a contagious can-do attitude
  • A great communicator & truly are a team player
  • Able to think both strategically as well as be able to change direction quickly
  • You enjoy coming up with new ideas & can easily explain your rationale in a business sense (experience in making business cases is a plus)

At a minimum, you have...

  • BA/BS in Marketing, Business, Management or related fields with strong academic record
  • At least 2 years of marketing experience in an entrepreneurial environment
  • A track record of thriving in a high growth company
  • Proficiency in Microsoft Office & Google Suite as well as confident knowledge of Google Analytics
  • Strong quantitative & analytical skills. Ability to use data to make decisions & optimize campaign performance is in our company DNA
  • Disciplined time management & organizational skills
  • Ability to use SQL, Tableau, Adobe suite, Google Tag Manager is a plus
 
 
 
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